Affiliate Marketing Survival Tips

Affiliate Marketing Survival Tips

You've signed up for for a great affiliate program, you've developed your strategy, selected your banners, and other marketing materials... You've got it all figured out!

But...you may still have problems developing marketing strategies and find yourself asking "what's wrong"?

Here's some of the most common issues that affect sales commissions and leads generation.

Soggy Cookies

Most merchants use cookies for tracking your referrals. As a majority of customers don't purchase on the first visit, cookies allow for potential referrals to be tagged with your ID so that if they do purchase later, you'll get the credit for the sale. Fair enough.

However, the durations for these cookies vary from merchant to merchant. Some only last for a single session, while others can last for years. If the visitor flushes their cookies on a regular basis, has cookie blocking software, or the program from the merchant isn't operating correctly, you will lose the credit for the sale and there really isn't anything you can do!

Multiple methods of payment

If you've joined an affiliate program through a network that processes payments of products on behalf of merchants, it's not uncommon for merchants to offer several methods of payment. While this is great for customers, it's bad for affiliates.

Before you begin to advertise any products or services as an affiliate of a network, always check the merchant site carefully. If you have any doubt, contact the merchant before you proceed any further.

I had an interesting incident happen when setting up this very website. I wanted to promote a product and was going to check out the payment page to make sure my affiliate ID went through and guess what?

The pay button was a busted link - how bad is that! Needless to say I am not promoting that product!

Monitoring your arrangements

Even the most honest of merchants will have problems with their affiliate software occasionally. Therefore, it's important to regularly check cookies and merchant sites for any changes that may affect your pay.

Affiliate marketing can be a great business, but as with all businesses make sure you keep on top of YOUR business and understand what is happening in it.


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