4 Things ALL Your Articles Must Have

But, it is not just about stuffing your site with articles; there are certain guidelines that you should adhere to for success. These requirements must be met to make sure you get the maximum benefit for your article marketing effort. A well written article will catch the eye and gain the interest of your customers and keep them coming back for more. And, if they like what they see a lot...people tend to recommend your site to others. We've all done this!

So, here are four key tips to help you and assist you in writing great articles and to help get the traffic really flowing.

Keywords and Keyword Phrases.

An article must always be centered around one keywords or keyword phrase. This is the most important factor of all...always optimize the article for just one keyword or phrase. By typing a keyword (or phrase) into a search engine a searcher is giving a very clear indication as to what he/she is looking for. Some are browsing for information some are looking to buy a product ors seAs each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something.

The important thing is that your article must be relevant to the search and also relevant to your site. This may well be stating the obvious, but if you write an article about the most pwerful tennis racquet being a Dunlop 50s Smash and then send visitors to a page about squash racquets, you have wasted your time. There are many tools available that can help you determine what keywords and keyword phrases are mostly sought out and even what click prices you can expect to pay.

I use two keyword research tools to help in this area.

Keyword Elite Keyword Spy

Both are great tools that have made me the cover price many, many times over! I suggest you have a look.

Keyword Density

Now that you have identified your keyword or phrase, you must "use" them correctly. An article must have the right keyword density for a search engine to see and "pick up" the article. However, you can't stuff the article too full of the keyword otherwise the search engines will deem it spam. A good article will have a keyword density of around 3-5%, that's the keyword used 3-5 times in every 100 words. This is the optimum density for search engines to find and quickly to rank a page in their results.

Good Article Content

It is a balancing act, and it is important that the article makes sense in literal terms! Make sure the article reads right! You will lose all credibility with your readers if your article doesn't make sense just to accommodate your keywords.

Articles should also entertain and provide good quality information that helps your reader. Articles should be well written with spelling checked and good grammar. If you want people to trust you, make sure your work is good, correct and well thought out.

I'm not sure why, but people respond well to figures, facts and statistics. So, it's always worth getting some figures in there to back up your information whenever you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people start to read and trust you so they will trust your products and begin to buy and refer others to you - this is clearly good for your business :>)

Linking Articles

And finally, one vitally important thing to remember. If you are going to submit your articles to ezines and/or contribute your articles to newsletters and other sites (which you should), DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site. Ideally you should use your keyword as the link text, but sadly most article sites don't allow that, they only allow a page url as the link.


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