APD-Marketing Newsletter

Hello and welcome to the August 2010 Newsletter.

So…what happened to summer then? Huh? If you’re in the U.K (well the South of the U.K anyway), you’ll know summer started off really well but that it has now reverted to type. Yesterday it rained so hard Alison told me it reminded her of dark winter days in Vancouver (where it rains hard constantly in Winter).

So much for the U.K Met Office promising us a “BBQ Summer”. The second year on the trot they have promised us such a summer and the second time it has failed to materialize! So, we’re going to Spain to get some much needed sunshine - see ya!

On the basis that I’m waiting to go to the airport, it’s going to be a really quick newsletter this month. This and the fact that I have very little to say this month…for a change.

So, what’s been going on and why have I been so quiet?

Well, in short Lee and I have totally changed direction now.

We are now heavily into Adwords Consultancy (we have circa £1m worth of Adwords spend under management) and will finalise the Adwords course very soon. I know I said a summer launch, but it is going to be late September (because of holidays). But, it will be the best, most detailed Adwords course available. Some of the techniques will blow you away, Lee has managed to get a “line” into Google, some of the stuff he’s found out is real gold! Suffice to say, if you spend BIG there are different rules! More on this soon.

We have also finalised our new strategy for online profits and we are overjoyed with it! If I say so myself it’s bloody brilliant! whilst we’ll leave all our “Internet Marketing” stuff “out there”, we will not be developing or building any more products for that market. I’ll still let you know if anything interesting happens or a good product comes along and keep my finger on the proverbial pulse, but not much else.

We have yet to decide if we are going to teach this new strategy, certainly we have to thoroughly test it first. We’re just about to start testing and are still doing some research into added tools we might need. We also have a ITT out for some software development work. If you’re a top notch PHP developer drop me a mail, I may be able to utlise your services!

As for the Internet Marketing market, well not much to report to be honest.

I managed to have an in depth chat with a reclusive Internet multi-millionaire on Sunday and it was very revealing indeed. I can’t say who this Guy is, but it was interesting that he has made so much money that he is now a tax exile. And, he’s made NONE of it from the “how to make money” niche.

His view was very much in tune with my own that the market is full of pretty much duff information. It’s fair to say there are little scraps of useful information in most IM “how to” products that are released, but that is all, scraps.

I also picked up another very interesting snippet of information this week. Did you know that 95% of all “things” sold online are physical products. No ebooks, or download “how to” video, but hard physical products. TV’s, DVD’s, Olive Oil, Clothes and Toys.

It’s also interesting that my conversation also covered the fact that people now expect to buy one $47 “how to” product and make a million. Sorry to burst your bubble but that just doesn’t happen. Why would anyone sell you all their secrets for $47? Think about it, would you?

You see, and I have said this before, working online is like any other business. There are certain things you have to do to become successful, and…in line with other businesses you have to do a lot of them and build that unstoppable momentum  you need to become truly successful.

All the so called Gurus make loads of money online, but…and here’s the rub…they don’t make it from selling how to products to you and I, oh no!

They make it with little underground websites that sell all manner of things. The “how to” stuff they sell is the icing on the cake, but…it is normally re-hashed or out of date techniques that worked well and made them money at one stage. However, as other jump on the bandwagon the effectiveness of these techniques starts to wane and guess what…they sell it to you as a new technique for making money online! Q.E.D

Knowing my point of view at least you’ll know a product is worth it if I recommend it to you!

You see, you need traffic and driving traffic takes a lot of hard work. So, there is no quick fix. Sorry but that’s a fact. If you want to make money online you need to have a strategy and the automation tools to work it, then you have to apply and work that strategy. only then…and over time, and if you persist you will start to make money. Slowly at first, until you hit critical mass when you then have a residual type income. But…it takes a lot of web properties to achieve that, an awful lot!

Whetted your appetite?

More next month :>)

As always, have fun and make money.

Cheers now

Derek

Hello and welcome to the July newsletter.

I am going to be a little “dark” this month. Why? Well, if you believe what is being written dark times are with us, particularly if you live in the U.K, although I understand it’s not a bowl of cherries over the pond in the U.S either.

Why is this?

Well here in the U.K it’s simply that the outgoing Labout government have spent hundreds of billions of pounds that they simply didn’t have! That has left the Tories holding a baby they may well come to wish they’d never got to hold because they now have to administer the nasty medicine!

However, despite the fact that I try to stay “a political”, I know this needs to be done otherwise the U.K would simply implode like Greece.

It is interesting though that a Government is allowed to first of all sell the family silver, then borrow more than it could ever hope to pay back in the lifetime of three parliaments let alone one and get away with it. If you or I did something of such magnitude it would be called theft or fraud. This is why I stay out of politics…it makes me angry!

Oh, and then…Labour have the gaul to sit on the opposition benches and slag off the Tories for making the cuts. Why is there not a “no party” option when it comes to politics? Perhaps the time is ripe for something new and different, like…an Honesty Party - I just can’t see it though! Having said that I honestly believe Tony Blair came to power with good intentions, but got corrupted along the way. I think the same of David Cameron, but he has one hell of a task in front of him.

But, the bottom line in all of this is that Governments are not actually producers. All they do is spend money that they have taken (some may say stolen) from us by way of tax. Could it be different if Government were removed, tax was abolished and we just paid for all the services we needed directly? I think business would probably make a far better job of providing!

And there’s the rub, the point of this summer, sunshine filled newsletter!

All of the spending cuts will damage the economy. However, having 56% of the productive workforce working in the public sector being unproductive and supported by the productive 44% in the private sector was NEVER sustainable over any length of time…I just cannot understand why Labour think this is possible. The U.K would have crashed and burned if Labour had won the election.

However, what now needs to be done will likely make the Tories so unpopular they will never get elected again for a generation…leaving the door open to Labour to pull the same trick again 5 years down the line.

O.K, I’ll get off the soap box now :>)

As a small business owner what does this mean for you? How does all this information translate to what you need to do?

Well first up, as much as the current course of Government action is needed, the Government are not going to come along and bail you out if you get into trouble. So, it’s up to you! This is a subject I have talk about on many ocassions, the need for you to take responsibility for yourself and your actions. This is more so than ever today.

Why? because business is tight. People are cutting costs like never before and selling anything is going to be more difficult. You have to be the best, you have to shine out from the crowd.

This was brilliantly illustrated this week when we had an estate agent round to value our house.We were elaying a tale of woe from when we brought this house 4 years ago. There was one realtor who used every underhand tactic he could to try and grab our purchase for himself and then when all parties refused he tried to undermine the sale by gazumping.

Outrageous business practices. We were told, with some glee, by two local agents they had gone out of business.

You see, people have got wise, and if they are going to part with their precious money, they not only want the best goods or servcies, they want a keen price and a great overall package. You have to provide that to prosper…you should anyway. Offer outrageous service, be the best you can be and offer the best products and services - end of!

It’s time to stand up and be counted!

So, don’t complain about how dark it is and bemoan the fact you can’t see what’s going on. Put a light on! Do what Winston Churchill did in those dark days. He lit a candle of hope and everyone followed it. Do the same and you will prosper, be a champion in your market.

It is absolutely vital that you join me in a stand against all the negative that is going on! You and I need to stand up for the Entrepreneur, we need to stand up for freedom and business, we need to stand up against the “sheep” who are paralysed by the situation and retain our hope and positivism!

We need to take action - massive action!

Most of all, you and I need to retain faith and belief in our own ability! Our ability to drive our businesses forward no matter what! This is your life and your business and you live (or die) by your own eforts. This is the beauty of having and running your own business as opposed to being a wage slave in someone else’s pocket. Sure, sometimes it’s scary, but Oh, how good does it feel when you win! How good does it feel to se your inbox full with orders, how good does it feel to go shpping on a Monday morning when all the sheep are at work…how good does it feel to do what you want, when you
want and to live life on YOUR terms.

Recognise what is good in yourself and encourage that in others, be a beacon of hope! This will cause a ripple effect as you make contact with more and more people. Have the absolute joy of knowing that YOU MAKE A DIFFERENCE - For the better! There is without doubt no better feling of satisfaction than this!

I genuinely hope that this rousing little “speech” will help you go out and be the best you that you can be. To go out there and despite it all make a diference so that you and your family can prosper no matter how dark it gets.

Did you know that cosmetics giant Clairol was born during the great depression? A certain huge coffee company was also founded at the same time.

If you do need an injection of positivism, then get my Life Mastery System, it showed me the way, it can do the same for you!

Never let anyone tell you that you can’t do it, because I’m here to tell you, and the weight of proof says, that YOU can.

I believe in you! Go do it!

Have fun and make money!

Cheers now

Derek

Hello and welcome to the June 2010 newsletter.

I can’t believe that the FIFA World Cup is just a few days away, it seems to have been so far away for so long and now suddenly here it is. Another example, if you needed one, of my thoughts on time and how it can play tricks on you!

Anyway, I know it is close now because I put my World Cup wallcharts up today! Sad? Nah, I love football (or soccer as many of you know it).I’ve stood on the terraces since I was nine years old and it’s in my blood, so I just cannot wait for the soccer feast to start! I will be the proverbial child in a sweet shop! Don’t expect to hear too much from me in June and early July :>)

So, I promised you some information on the people I genuinely feel are worthwhile in the world of Internet Marketing training this month.

To a large degree it really depends on what you are looking to achieve, but when all is said and done there are two people I really listen to when it comes to learning all about how to make money online.

One is very straight down the line, one is a little edgy, a bit “black hat”.

Firstly Armand Morin. I have met Armand a few times now, and I always find his training superbly structured and very easy to understand. There is always a well thought out process and everything fits very neatly into place.

He clearly thinks very deeply about what is the best way to get the required information across, and it wasn’t until I finally bit the bullet and went to an Armand Live event that I really got fully to grips with Adwords. I also learned some amazing techniques that have saved me a fortune in Adwords costs.

If you didn’t act on the emails I sent out last week, you missed a trick as Armand was giving pretty much everything he has ever done through the AMP product, but it’s gone now. And that highlights something else I like about Armand. He said he was going to take the offer down at a certain time and he DID! It wasn’t just marketing puff!

This Guy does what he says he’s going to do and that is in very short supply in the IM market.

So, here’s what you should consider if you want to get some of the best training available on the following subjects…

Pay Per Click Basics - Secret Adwords Tips. I paid over $2,495 for this as part of an overall IM training package from Armand, it has been worth every cent! This is everything you need to know to keep Google 100% happy, your cost per click down and your click through rate high.

Presented in an easy to understand concise video format, this course is invaluable.

Pay Per Click Advanced - Get Secret PPC. It’s the best Adwords course around for new techniques that very few people are using with Adwords. You will get incredibly low cost per click using the techniques taught in this great little product.

If you want to be trained from the ground up on everything to do with making money online, then you should get into something like AM2.0 Silver from Armand. This is a ground up training program that takes you by the hand and teaches you how to make money on the Internet. I guess it’s a sort of “getting started” type training and you can graduate to a higher level program as you become more skilled.

If you have the basics under control and you want more advanced trainings then I would suggest either Internet Marketing Complete (which you can only get on to through one of his other programs) or Internet Marketing Explained. These are detailed products that go deep into each and every corner of how to make money online. I have got both and they are excellent.

In short I have followed Armand Morins training to achieve what I have so far online. If you can get to an Armand Live event do it. You’ll learn the latest advances and technqiues in online marketing and get access to Armand himself as well as training programs that are not available elsewhere.

At the VERY least you should sign up for Armand’s Internet Marketing Newsletter which is free!

Next Howie Schwartz. O.K, this Guy isn’t for everyone. You have to be made of stern stuff to follow Howie. He’s off the wall, which I like, but he’s down and dirty too. He’s “black hat” in some of the stuff he does, but depsite that he teaches very sound principles…and you can’t argue with what he earns online.

I mentioned last month that I was getting a bit fed up with the direction the “IM How To” market is going, and I stand by that. It’s getting too glitzy, there’s far too much puff and boast and not enough good content/substance. Too much reccyled crap about.

What I really like about Howie is that he gives everything away in terms of his techniques. He does this by way of teasers that he uses to promote his products. However if you get everything he releases by way of the free PDFs, then you can piece together his strategies. I’ve had to buy a couple of his products to fill in the occasional gap, but generally you can piece it together.

However, be warned, it takes a lot of work to unravel them! And they’re not for the faint hearted!

And, I got our new direction from Howie. This Guy creates stunning success with affiliate marketing and it’s his strategies for physical products affiliate sales that I am going to be following from now on.

That means I am walking away from the “Internet Marketing” market.

I have thought long and hard about the newsletter, and for now, I will keep it going for now. I’ll keep a watching brief on what is happening in the world of Internet Marketing as I have decided I want to remain informed. So, I will continue to pass on my oberseavtions each month by
way of this newsletter. Although the nature of the information may well change given my stance, but it will evolve and I’ll always endeavour to deliver value to you. If I don’t unsubscribe :>)

But, I will not be building new IM styled products from now on. I’ll add to Internet Marketing Strategic when something is worth adding and there are a few bits I still have to add. I’ll let you know when that is done. You might as well join if you haven’t already done so…it is free and always will be.

So, my new strategy is to sell physical produts as an affiliate. I think it was Jonathan Volk (check out his blog) that suggested 95% of products sold online are physical products, so that’s where I am going.

It’s more fun and the cost of sales is so much less.

I have already started putting the plan into place and already have four sites up - no point in hanging around! It’s great fun selling stuff like TVs and Train Sets (yes, I am definitely a BIG kid at heart). Check out my embryonic site at Train Set Junction, how much fun is that?

Sadly though, in implementing this new strategy I have already come up against a problem that reminded me of why I wanted to move away from dear old IM.

I purchased a product to help me build my affiliate sites. It automated the content for affiliate sales Wordpress listings.

The product is a Wordpress Plugin from a company called Digitalquill here in the U.K. I really don’t like to bring people down, but I have a duty of care when I find something amiss. I don’t want you getting burned if you decide to go the same route.

So…Don’t buy any of Digitalquills Wordpress pluging products.

Not only are they inferior and give very poor functionality, if you ask for a refund you won’t get it. To not offer a no questions asked refund on a product purchased on spec over the Internet is the worst sort of bad business ethics I can imagine.

I have had extensive contact with Matt Houldsworth, the owner at Digitalquill and depsite my protestations he simply refuses to offer me a refund. This is exteremely poor form and I felt I should warn you.

It also irks me that he is a Brit and is clouding our good name for fair play! If you are offering ANYTHING for sale online, you simply have to offer a minimum 30 day, no questions asked money back gaurantee.

Moving on, give me a couple of months to refine my new processes and to find all of the tools I need (I think I’ve identified most of them) and I may run a course on what I am doing. Keep an eye out for the autumn.

Talking of courses, Lee and I have developed an Adwords one day course and we are going to be delivering the first course in mid July somewhere in Hertfordshire UK.

If you are interested in learning all about Google Adwords, how it works and how you can make the best from it, then join our Digital Marketing Online list at www.digitalmarketingonline.co.uk For now this will just be UK, but I can promise you a great fun filled day where you will learn everything you need to know to tame the Google Adwords Money Sucking Monster :>) This is another new strand to our business which again has proved to be so much fun.

And finally…watch out if you’re using Twitter for your business. We just got banned!

Am I sorry? Not really. Truth be told, Twitter did very little for my business. Maybe I didn’t get it right but it doesn’t matter as the APD Twitter account has been banned!

What happened?

Well, take a look at the new search results page in Google. It is outstanding by the way and I love the way you can now break down and refine your searches. However, if you take a look at the new “updates” section that appears when you click the “more” link on the left hand side…you’ll notice most of the results in “updates” are…tweets!

Ummm, so Twitter has got into bed with Google and now thinks it’s a BIG player on the Internet? So…whilst it was OK to market anything you liked while they were growing as soon as they get into bed with Big G, sorry…you’re not allowed to use Twitter for marketing any more.

O.K, I’ll be the first to admit that I probably abused Twitter, as I auto followed and auto posted, 99% of my posts were links to my sites as opposed to “I’m making a coffee”. But, if I’m honest I think it sucks. Twitter were happy for me to be there until they got in bed with Big G and then they don’t like me any more. Cast aside like an oily rag!

Seriosuly though I made very little from Twitter, so I think it was over-hyped and probably only worthwhile if you’re Steven Fry :>) I may set up a new account under my real name, but I won’t try like crazy to build followers like I did before, it’s just not cost effective.

O.K, that’s it for this month and what a lengthy tome it is! I hope you appreciate me and all
this brilliant free info I give you each month!

Keep the faith, and may your team do well in South Africa…as long as England win!

As always, have fun and make money.

Cheers

Derek

Hello and welcome to the May 2010 newsletter.

First up I’m sorry it’s a bit late this month, I managed to get myself caught up in Election Fever! I normally try to stay “a-political”, but this one has been so crucial to the health of the U.K economy I developed a keen interest.

With my son doing a Masters in political science he has also wanted to “chew the cud” over what has been happening, so I joined him for a late night vigil on results night and, well…I sort of got carried away!

So, here we are a few days late.

Second up, you will notice that Lee and I have been very, very quiet this last month. We haven’t promoted a single product and have been re-evaluating our online business.

I hinted at this last month, I also hinted we may pull out of the “How To Make Money Online” market all together.

The problem is as follows:-

If Lee and I are totally honest, we are just not confident enough that the plethora of product launches offer either value for money or information that can help you turn a profit.

The market has become so competitive, but no-one is really giving you and end to end, turn-key solution that will definitively teach you step-by-step how to make money online.

And, with the pace of change, too many of the Gurus are picking out one small slice of the total picture and marketing it to you as a “silver bullet”! In my humble opinion, this is not fair and, worse still it plays on your desire to make a better life for you and your family.

To sum up, when Lee and I looked at our hard drives and book shelves we saw a ton of  “How To Make Money Online” products, but…when we looked at what we were actually using to make money online ourselves, well, out of all those products, probably about 20% of the information!

That means 80% of what we have purchased historically has been a complete waste of money. And, what made it worse was that it was a little bit from this product, a technique taken from that product there. So, you start to see the picture that is emerging here!

There are exceptions to the rule, and next month I am going to give you a definitive list of what I think is worthwhile. But, in truth it really does depend on how you are planning to actually make money online.

The upshot for us is that we are definitely going to completely change our strategy, in fact the process is well under way.

Lee and I are going to make a decision on what shape our commitment (or not) to the “Internet Marketing” market is going to be later this week.

The way it is looking at the moment, it’s likely we will withdraw and go underground and make 95% of our money away from this market.

We have though played around with doing some one-to-one and one-to-few consulting and that has been very successful. So, we may well teach our new strategies at special invite only seminars.

We did our first invite only seminar on Google Adwords last week and had some VERY satisfied customers who can now see the wood through the Google Adwords trees! We also showed two techniques that very few people know about and can help you get clicks at just a few cents!

Again, next month I’ll be giving you details of how you can get on our preferred list for this highly sepcialised training. This will only be for people who are serious about learning how to really win the online game.

It won’t be cheap training, but it will be detailed and will tell you exactly how Lee and I are now making our money online. You’ll need to be prepared to buy some relatively expensive advanced tools as well, which we will show you exactly how to use.

Anyway, that’s it for this month, I’ll be back with everything I have promised you here then. After that, well…I’m really not sure, June will probably be the last IM based newsletter.

Until then, have fun and make money!

Hello and Welcome to the April newsletter…

…and at last after what seemed like a very long, dark and cold winter here in the U.K, some nice weather!

I’ve been promising myself a holiday for it seems like ages now, but we have been pretty busy and it just hasn’t happened, but, it was nice to be able to sit in the garden, in a t-shirt and enjoy a cup of tea in the sun over the weekend!

So, why have we been so busy?

Well it’s a long story and I don’t want to say too much just yet as we haven’t finalised our plans, but it does involve a change of direction for Alison, Lee and I.

It may even mean the demise of this newsletter.

The reasoning is that it just seems that the Internet Marketing niche has started to get a bit silly! I have always had this “thing” about a lot of “IM” products being recycled, old, pretty useless information.

And, it annoys me that no-one tells you the full picture, or very few Gurus do. The products that they release a fad based rather than rooted in factual, hard profit-making information you need to suceed.

And the bottom line is I’m getting even more pissed off with it.

It also seems that some of the Gurus are getting desperate as well! The headlines on emails are becoming ever more sensationalised. The stories are becoming harder and harder to believe and the sales pitches are getting ever more incredulous.

Headlines like “Accident”, “I was *dared* to do this” and “1.2 Billion Email Leads”, for goodness sake, come on! Credit us with at least a bit of common sense!

I haven’t purchased an “IM” how to product or software for…well I can’t remember!

Don’t get me wrong here, there are good products out there, but the really good stuff is not hyped up, it’s sold factually, under the radar even.

I guess this frustration is one of the reasons we launched Internet Marketing Strategic, because we wanted to really help people and rip away some of the hype.

So, we will be changing direction and soon. Some of that change of direction may be relevant for you, most of it will probably not be.

We are currently researching the tools we need to take us where we want to go!

So, in the spirit of wanting to see you succeed while the newsletter lives (as it has for nearly three and a half years now), I am going to give you as much useful info as I possibly can.

We haven’t publicised this, but Lee and I do the ocassional one-to-one consulting for local businesses. Generally for friends of friends. So, I am going to use an example of from one of our live coaching clients to illustrate a point.

This particular client knew he was spending too much in his PPC budget but didn’t know why, so Lee and I had a look.

In a fiercely competitive market, where clicks are $3.00 or more,  we were able to quickly establish that he was wasting around $77 PER DAY on irrelevant clicks that had absolutely no chance of becoming sales.

Why?

Keyword match-types.

You should (hopefully) be aware that Google Adwords provides three different keyword match types; broad match, phrase match and exact match.

Exact Keyword matching will only show your ad when the search term (what your customer types in to Google) matches your keyword exactly, in the exact same order, no misspelling, no typos, no plural, no partial matching.

Secondly, Phrase Match will match the search term if it includes your phrase somewhere; the phrase “red dress” would be matched to searches for ‘ladies red dress’, ‘girl in a red dress’, ‘make a red dress’, ‘red dress design’, ‘red dress lyrics’. Now, of course some of these are relevant, but some are not and the irrelevant keywords waste your budget.

Phrase Matching is quite tightly targeted though, so the same phrase would not match searches such as ‘red evening dress’, ‘red cocktail dress’ or even ‘dress red’. The words are in a different order or do not form the phrase you’re bidding on, so you should thoroughly research and include each variation in your campaign to avoid missing that traffic.

Lastly, Broad Matching is the widest possible match type, and matches any search which includes the words in your keyword, misspellings, plurals, the words in a different order.

This is fine in some circumstances, but you need to exercise extreme caution when using this match type;

You should research all possible search variations which might match your keyword. But you do need to be oh so careful with broad matching. In the example broad match ‘red dress’, this matches; red head dress, dressing in red, red gingham dress, red white and blue dress, red or
dead dress, red dressing gown and many other, potentially wasteful clicks which aren’t relevant enough.

Can you now see why you have to be so careful?

Yes, some of the terms may be relevant, but other will be completely irrelevant.

You may argue that you wnat the traffic, but what use is a click for red head dress if you are selling red dresses? It’s a complete waste of your PPC budget.

Also, matching one broad match keyword in this way will make it difficult to target that keyword with a relevant ad and to land that searcher on a totally relevant page on your site. This in turn will make it impossible to measure the success of each search term and…of course you WILL pay a lot more for each click.

Worse still, Google will uses what it calls, ‘expanded matching‘ on broad match keywords, often using synonyms. Can you see where this is going?

In a recent example I saw, fujitsu bracket was matched with ‘mount fuji’! And ‘monitor mount’ matched for ’shower screen bracket’!

Completely irrelevant.

So, what should your keyword strategy be?

Depending on your market, budget…

I would recommend bidding on exact phrase matches to begin with.

I would research as many variations as possible and stick with exact match to see what results you get. Once you understand how your market is working then you could introduce some phrase matches, but just a small number and in a separate ad group…and monitor closely!

Once you have monitored and understood your market further then maybe a small number of broad matches could also be included to pick up anything you missed in your research.

You should continue to monitor frequently and in particular the search query report for your account to add more phrase or exact match variations.

Finally, make sure you use negative keywords to exclude the irrelevant searches you find and obvious mismatches. For example if you have “wilson federer tennis racket” as a keyword make sure you have negatives such as wrap, handle, bag etc. (You don’t want to get clicks for tennis bag if you are selling rackets do you?)

One final word of caution if you have been using broad match keywords in your account, removing them all in one go can upset the ecology of your campaign – be very careful before implementing a policy change such as this.

O.K, that’s it for this month, I will be back next month, but as I have said, I’m not sure for how much longer as this newsletter does take up a lot of my time and I don’t think it is going to fit in with our new direction.

Enjoy it while you can!

Have fun and make money.

Cheers now.

Derek

Hello and welcome to the March edition of the APD newsletter.

At last, some nice weather here in the U.K, Monday and Tuesday last week were wonderful. So, I took a day out on Monday and Alison and I went for a nice walk around the Hertfordshire countryside in the sunshine.

It was absolutely wonderful to be out walking without a coat for the first time in 2010. It sort of reminded me that we haven’t had a holiday for a few months! Mind you Lee and I have been hugely busy as you will have seen with the launch of Internet Marketing Strategic. If you haven’t joined yet, and you are interested in making some money online, get along and join. It’s free, and you have my promise that it will always remain free.

So far there’s great video tutorial series on running your website (everything you need to kow about control panel), affiliate marketing, SEO and Adwords. There’s also loads of eBooks and website and Wordpress templates…oh, and a huge file of website graphics…all totally gratis.

Join Internet Marketing Strategic Now…it’s free!

There will be more great info added soon, so make sure you use it to help you get yourself up and running and making some money on the Internet. Even if you know what you’re doing there’s still some great resources, you have nothing to lose.

And, if you know someone else who might be interested do them a favour and tell them about Internet Marketing Strategic

I have also totally revamped the APD site during February, so you can now find that at APD Internet Marketing - loads of Internet Marketing product reviews and links to all of our own products, which brings me nicely to…

..the launch of my Life Mastery System.

I’m giving you the “heads up” on this because it’s at a special introductory price at the moment, only for APD subscribers…so get in quick before I withdraw the offer.

What is it? Well, it’s the distillation of how I turned myself around from no-hoper to the lifestyle I’ve always dreamed about in just a few months.

It’s a short concise eBook (with some bonus items) that shows how I learned from some of the “money-power” giants of this world. How I learned to control time, money and therefore my life and destiny.

It’s hugely powerful stuff that shows you how to break down time and money into their smallest component parts, exercise absolute control over them and then build powerful money making systems from those minute parts.

You see, most people just do not understand time and money at the most basic level. If you can master the art of doing this, you gain complete and utter control over your life and destiny.

Life will be dancing to your tune, not the other way around!

Please go and have a look at www.control-your-life.info/Life_Mastery_APD_Offer.html

Be quick though as I will be taking this offer down on Friday12th March 2010 and then it’s gone forever…even if you plead with me :>)

O.K, I hope you’ll indulge me blowing my own trumpet a little this month, it’s not very often I take a major chunk of newsletter space to do so :>)

So, let’s get on with some money making info for you.

I talk to a lot of people over the course of any given month and obviously, being in “Internet Marketing” I tend to talk about the subject an awful lot. In talking to many people on this broad subject, one of the things that comes up time and again, particularly for those just starting out, is how do you build a website? I’ll admit it was the same for me.

I don’t know about you, but I have a chromosome lose that dictates I just HAVE to know how everything in my business works. So, as sure as night follows day, I had to know how to build a website :>)

So, I am going to make a very bold statement right here, right now.

This “personality defect” has cost me many thousands of dollars over the last four or five years!

Why, I hear you ask?

Well, it held me back in terms of the time it took me to learn how to build even the most basic website. And, it also held me back because the websites I built were, not to put too finer a point on it…complete and utter crap!

There are three issues here.

Firstly, the time issue, which I have alluded to already, secondly a tools issue and finally a training or knowledge issue.

I’ll take these in turn.

Time, I’ve talked about time many times before and by now you will know my view that time is a very precious commodity indeed. This life of yours is NOT a trial run. This is it, you get one chance and once your race is run that’s it…there is no more. A bit unnerving that, isn’t it?

So, if you’re like me and not wonderfully good technically do one of two things. Either, get yourself some proper training in order to make your self good…or get someone who is good and time efficient at building websites to build yours for you.

By default we have gone into the knowledge aspect of this here. What I will also say is that gaining the knowledge can be very time consuming and costly as well.

Where did I go wrong? Well, I guess I tried to learn Dreamweaver, which is a fairly complicated program, by myself from the ground up. It was a stupid task when I should have been concentrating on the making money aspect.

So, talking of tools, there are now tools that can make your life a whole lot easier. I now use Blue Voda, and it’s great, it’s also FREE - yipee! If you can use Word, you can use Blue Voda with about an hour in the online tutorials.

It’s a great tool and when I do build sites, it’s what I now use and I am now reasonably proficient.

However, it’s still NOT a good use of my time…if I’m honest I have come to enjoy pottering around in Blue Voda, but I can get “lost” in it for hours on end. I repeat it’s not a good use of my time.

So, when it comes to technical stuff, if you enjoy it and you are good at it, then great go for it. But if you are not that way inclined…outsource!

I use Rentacoder and Odesk. I’ve stopped using Elance because prices were going up and I just didn’t seem to get what I wanted on the ocasions I did use it.

When you outsource you do need to be prepared to “kiss a few frogs” first. I had a situation where I was looking to hire someone to do a one week “socialisation” project for me.

I ended up hiring a young lady from China, first time I had used her and she was quite aggressive on pricing and closing the deal. I felt she really wanted the work so despite a slight nagging feeling I hired her.

She never did a drop of work, and I ended up having to go through arbitration to get my money back. I guess the lesson here is trust your instincts, if something appears to be too good or doesn’t feel right, be more diligent in checking it out!

But don’t be put off, because this is a very cost effective way to get work (of all sorts) done and after a while you find a number of suppliers that you trust and deliver good work on time and to budget.

I now have a list of “go to” suppliers for websites, writing, SEO and socialisation.

Outsourcing is how you really start to leverage time in your favour and I have become a great fan. It has also taught me that I don’t have to understand in finite detail everything that goes on “under the hood” of my business…I still like to know though :>)

Oh, and just before I go, one other little trick I have used to good effect in certain circumstances is to use the local University for technical resource. I have developed links with a couple of local educational establishments that have Computer Science departments.

One two occasions I have used final year students to do web development work for me. This is a real win/win as the student can use the project towards their course and you get a young, enthusiastic and hungry technician who is very keen to please to do your work for you…for beer money!

It does take some time and effort to find the right people to talk to and to gain trust, but it can be a worthwhile tap into some excellent resource.

And talking of leveraging time, I had to go out in the rush hour this morning! My daughter came round last night and stayed over (she can’t resist my amazing roast dinners), so I had to get her to college by 9am this morning! It’s a seven mile run, door to door, and it took….54 minutes.

What a waste of time and life force! Although clearly I enjoyed extra time with my daughter, but…I queued in traffic for most of the seven miles! Frightening, why would you want to do that just to go to work? Stay at home and make money online, it’s much more fun!

O.K, that’s it for March, I’ll be back just after Easter with the April newsletter. Argghhhh, Easter, haven’t we only just had Christmas?

I’m sure time goes more quickly the older I get…but that’s another subject for another day.

Until next month, have fun and make money!

Cheers now

Derek

Hello and welcome to the February newsletter.

The nights are drawing out here in a very unleafy Hertfordshire and as I sat there looking at the sunset tonight, I wondered what to write about this month. A beautiful sunset indeed, and inspiration indeed…this month the Internet Marketing Guru industry gets it with both barrels!

You see I have been watching what’s been happening recently very closely indeed, and I have some very interesting observations. This is gonna be a hairy rollercoaster ride so hold tight!

Here goes.

First up, what a huge fanfare and who-ha about Twitollower, oh boy!

I watched the video and thought, yeak O.K, how much?

Then when I saw the “just $97 a month” I got really angry. This has to be the worst sort of rip off. I’m sorry if this offends anyone, but…if you pay $97 a month for this then more fool you .

Now I didn’t set out to be controversial here, but it annoys me for two reasons!

Firstly Lee and I only started to engage with Twitter back in the autumn. Lee being the technical one in the partnership did some research on follower automation and came up with Tweet Tank.

We had tried manual follower building and it was very time consuming and didn’t seem to be providing much in the way of results.

So, despite the fact it took a bit of working out, Lee implemented Tweet Tank on one of our Twitter accounts and we added over 2,000 followers in something like 5-6 weeks.

Pretty cool you’d think? And, we are still adding 10-20 followers each day, and we’re getting listed. Little tip here…if you do use automation to build followers, I think Twitter has sussed these programs. They don’t seem to mind you using them, but…they will work about four times better if you do a few “manual” tweets each day… I’ve done some testing on this!

Back to the story…I’ll be honest here because we might have missed something in our Twitter marketing as we haven’t looked at it in any great depth, but…we are still not making much from Twitter. (Oooo, honesty from an Internet Marketer!)

So, the second reason? Well, I am beginning to think Twitter has just become “noise”. Yes it’s O.K if you have a reputation or high profile and people already want to hear what you have to say, but I don’t think you can now use Twitter to build a reputation. You just get lost in the noise.

Ask yourself, how much attention do you pay to the thousands of tweets that you see each day? I rest my case.

I would be really interested to hear if anyone is making any decent money using Twitter, drop me a line. As I say, we may have this wrong, but…the fact remains, $97 /month on an ongoing basis versus a one time $27 payment, errr, it’s a no brainer!

So, that’s me off my soap box having got that off my chest!

Now, this whole Twitter thing got me thinking…watch out here comes some real heavy stuff!

Twitter has been hailed as the silver bullet by so many Guru’s over the last six months. It’s the new thing, it’s your saviour, you can build a list of thousands really quickly and make loads of money marketing on Twitter.

How long has Twitter been around?

Actually I don’t know the answer to that and I can’t be bothered to look it up. However, this got Lee and I chatting and we thought that maybe…just maybe there might be a recurring theme here.

New “thing” hits the street. A few savvy top-level marketers pick up “thing” play with it work out how to make bundles of cash using new “thing” techniques. They may even be “in the know” prior to “thing” happening.

So, they, being top level Gurus (with technical staff they can allocate to work out how “thing” works), take their “thing” technique to the BIG GURU weekend where they share with the top level Gurus.

All the top level Gurus implement and make a bundle of dosh.

All the top level Gurus then share the “thing” techniques with their top level mastermind groups (which are filled Tier 2 Gurus), so you now have Tier 1 and Tier 2 Gurus using the new “thing” techniques.

Then the Tier 2 Gurus implement and make some money, but the techniques are now starting to get a little bit wide spread and diluted. Some clever “non-Gurus” work it out.

Then the Tier 2 Gurus share with their own high ticket paying “students” who then go away and implement the “new” “thing” techniques.

By now the “new” techniques are starting to get really watered down, but…the top level Gurus can show amazing proof of concept and earnings…

…so, NOW (drum roll please), it’s time to roll the techniques up into a $1997 product!

So, the Tier 1 and 2 Gurus sell this package to their best “non student” customers and so the “thing” techniques scale down another tier.

Over the next six months or so a plethora of clone products flood the market at prices anywhere from $497 down to $47 and they achieve massive sales based on the huge proof of concept shown from when the technique was brand new and not being used by all and sundry. It’s not a fair cop!

Of course by now the technique is with the masses and is virtually useless. The masses however are rabid buyers of IM “how to” products.

Most who buy in this price range don’t even do anything with the product!

But the Gurus are happy because they ripped the technique for huge profits when it was new and then did the same when it was clearly past it’s “sell-by date” by selling it as a “how to” “silver bullet”.

Now you may think I’m being cynical here, and maybe I am, and maybe it’s not quite as clinical as that…but it does make you think and want to ask questions doesn’t it?

And…it was interesting to see Adeel and Booby launch Software Submitter this week. Now funnily enough Soctrates Socratous did a free video series on exactly this technique about 6 months ago.

So I tried it.

Admitedly I tried it on a hugely competitive keyword. Want to know my results?

O.K, are you sitting comfortably?

5 list signs ups in 3 months. Somewhat different to what Adeel and Bobby are spouting about. Although in all fairness and in the interests of complete transparency, I only submitted to one directory, they offer you twenty I think.

And do you know what has really upset me about this launch?

I purchased (with my own money) Mass Article Control (including an article submitter) from Adeel and Bobby, and there’s a full review of it at http://www.apdinternetmarketing.com/massarticlecontrol.html

And, it’s not a bad product, but…they are still promoting Mass Article Control - big time, yet, in the sales copy for Software Submitter, one of the major selling points is that article marketing is
dead!

I’m sorry, but that is just not acceptable. It’s wrong and it’s ripping people off.

No doubt I will get shredded by some of the Gurus for opening up like this, but…Lee and I (notice I drag Lee into this) are determined to stand firm…

…and that’s why we launched Internet Marketing Strategic last week.

If you don’t know what it is yet, it’s simply a FREE Internet Marketing Training Membership site.

So far training on Cpanel, SEO, Market Research and Affiliate Marketing  is included as well as a stack of eBooks on similar subject matter. We will be adding more training each month so do get signed up and do keep a close eye for new additions.

Lee and I have also revamped the main site and moved it to http://www.apdinternetmarketing.com

We have taken away a load of the crap and made the site a simple link to all of our products and a simply structured IM product review site.

Again keep watching for new reviews all of the time.

All of the old APD free stuff will soon find a home within Internet Marketing Strategic.

Final word, Lee and I are determined to bring a new freshness and clarity to the Internet Marketing world. It’s about time someone told the truth and stopped the rip off of the uninformed. By massively raising the “free bar”, we hope we have given that process a massive boost…thanks to Armand Morin for the idea!

Why do we want to risk the wrath of the Gurus?

It’s simple…the Internet is BIG enough for everyone. There is room for you, me, the Gurus and most of the population of the world…it’s huge. This rip off doesn’t need to happen, so we are going to do our best to remove the smoke and mirrors and bring transparency.

I hope you’ll join us on our crusade!

Peace and happiness…and lots of fun for all!

Until Next Month - Cheers now.

Hello and welcome to the first newsletter of the decade!

I hope you had a brilliant Christmas and have seriously thought about your goals for 2010.

To be honest, I think I’ve done enough about goal setting and getting focussed on what you want to achieve so I’m not going to cover that this month! After all, if your inbox is the same as mine you’d have had enough of so called Guru’s kicking your backside to get moving for 2010!

If you want practical advice and help on setting goals, getting motivated and general kick-ass positive mential attitude…go have a look back at some of the old January newsletters… there’s three years worth for you to choose from :>)

So…what am I going to talk about this month?

Well, I am going to talk a little bit about market and keyword research.

Not to put too finer point on it, there are a lot of shiney tools out there you can buy to help you in this area and there is also a whole lot of bull talked about niche and particularly keyword research.

So, I’m going to try and cut through some of the crap this month.

The first thing I would say on this subject is that it is absolutely KEY to your success online.

Go into a market that doesn’t spend and you will not make any money, pick the wrong keywords and you will lose a lot on top! So, it’s a double edged sword!

And, it can be very difficult to see where you’ve actually gone wrong if you don’t know what you are doing.

So, market research. The good news is that the amount of business done online continues to increase at an amazing pace. When I spent three days with Armand Morin just before Christmas he showed me some figures that suggest 70% of all advertising dollars are now spent online.

I have said many times before, the online world is NOT partaking in this recession that seems to be going on elsewhere.

That figure is all you need to know to suggest that your business MUST be online, that’s the first point. I know I keep labouring this one, but if you’re not online you are losing out!

There are many places that you can go to assess how much activity there is in a given market.

You can check:-

• Amazon Hot List
• Ebay Pulse
• Yahoo Groups
• Wikipedia
• MSN Groups
• YouTube
• Do a Google Search

…there are hundreds of places you can look to assess a niche.

But, for my money, the quickest and easiest indicator of commercial viability is looking at how many people are advertising on Google Adwords.

How can you do this?

Simple…go to https://adwords.google.com/select/adtargetingpreviewtool

There you’ll be able to see all the ads for a given keyword as well as see how many ads there are.

Are there more than 10 or 15 ads?

Then there is a market.

Now some people see 387 ads and run away because there is too much competition.

Competition is GOOD. It shows there is a vibrant market and if 387 people are spending their advertising dollar on Adwords, then they must be making money…and there is a market!

It’s your job to be better than them and usurp their market!

So, it’s easy to find a market, you don’t need any special tools.

Think how would I search for this product or niche or market, and then see what people are doing in that niche. The deeper down you can split the niche the easier it is to dominate!

Lee and I will be releasing the first two modules of Internet Marketing Strategic in January, the first module covers market / niche research in depth, watch out for the launch - it’s free!

So, keyword research. Now this really is where there are a plethora of shiney, all singing, all dancing tools that you can buy for a shed load of dosh.

I have said in the past that I use Keyword Elite and I do. I do like the KEI (Keyword Effectiveness Index) rating that shows you how profitable a keyword is likely to be.

But, and I will be honest, I haven’t paid out to upgrade to version 2.0.

Why?

Well, version 1.0 does everything that I need and over the last year I have come to realise that I am just as good using Google itself. If you do want to get yourself a keyword research tool Keyword Elite 2.0 is the best and I do recommend it.

However, Google have over the last 18 months really upgraded the functionality available in the External Keyword Tool and it really is as good as anything you can buy.

My tips on keyword research.

Try and get as deep into the breakdown of the niche as you can.

Try using the * query to find keywords you wouldn’t have thought of. This little trick can reveal sub niches you would never have thought of and that are ripe for picking.

All you do is enter the * in your search string and Google will fit in missing words for you!

So, if you entered a search string of “Google * my life”, Google will fill in the blanks…so you’ll get results like “Google changed my life”

The site I picked this up from is http://www.googleguide.com it’s well worth a visit.

Imagine what you could find in niche markets using this tool. I tried it in the fat loss market and found some amazing sub niches. I found niches in “how to lose armpit fat” and “how to lose pectoral fat”…would you have ever thought of those? Me neither!

You should also use the External Tool to dig deeper, so if you see a keyword with lots of hits in your initial results, type that in as well.

Also make sure you check out the alternative keyword suggestions that Google offers you at the bottom of searches. Most people totally ignore these suggestions. Google puts them there for a reason…that being that Google thinks they are related!

Also, use the search options. At the top right hand corner of the search results, there is a link to “options”.

This allows you to chop and change your search results based on various criteria such a Forum results, Blog results or News Stories. I use this extensively to find out what is hotand being talked about in a market.

And, finally, use the Wonder Wheel. It’s in the options side bar under the “Standard View” section.

The wonder wheel is a great way to dig deep into a niche and see graphically, what Google thinks is relevant to a given market.

I did a quick video on the Wonderwheel which you can watch at the following link.

Google Wants To Help You!

It’s a very cool tool.

Now, this next point is vitally important. You need to make sure you get your modifiers right!

What?

Keyword modifiers, these are the little words or phrases that you add to your keywords to  take you into the BUYING area! You want keywords that people type in to actually BUY products not just research them!

So, modifers such as “buy”, “purchase” and “get” are the sorts of things people type in when they are about to actually buy. These are the keywords you want “buy dunlop max 500 tennis racket”.

Model numbers are also good. “pentax z653 slr camera”. By the way I have no idea if these models actually exist, but you get the idea!

Final tip, look for opportunities within a niche.

What do I mean?

Well, where do images come in the search results? What about video? If images come up in the number one slot, then you know that your marketing needs to include images.

Google does vary this from market to market. You may find that in some markets images are not high in the results. But search on something like “Abs Workout” and you’ll see images and videos are very important in that market.

If you search on something like “Credit Repair” you won’t find any images (at least not last time I looked).

So, look for small windows of opportunity that can help you dominate the SERPS.

O.K, there is a lot of very useful information there, I hope it helps you draw more profit from the Internet

There’s been a lot happening in the background at this end, which is why Lee and I have been fairly quiet recently.

To be honest the weather here in the U.K has been horrendous since mid December and it has stopped us getting much needed time together to finalise and pull together our plans.

But, despite it all, I am hopeful we will have everything ready in January.

It’s an exciting time and you, as one of my valued subscribers, are going to benefit massively from sticking with us in 2010. We are going to be giving so much away, it’s, well, quite frightening.

Our aim for 2010 is to change the way the Internet Marketing niche works. To pull the rug out from the Gurus that don’t give value and just re-hash a load of old bull! It’s a huge challenge but Lee and I are up for it, and you are going to be the benefactor!

I am so excited about this new decade, and I hope I can make some of that excitement “rub off” on you, because over the course of the year Lee and I are going to give you EVERYTHING you need to build a huge online business. ..and we’re gonna give it to you totally FREE!

Nothing left out!

As always, but more so than ever in 2010…to *YOUR* success.

Cheers now

Derek

Hello and welcome to the Full of Festive Frolicks December newsletter…

…and what a bumper edition I have for you this month.

Back, fresh from the World Internet Summit at Heathrow, London I’ll be revealing some of the great tips and techniques I learned at the conference.

I’ll also be revealing something that Lee and I are going to be launching in January that you are absolutely going to want to get your hands on!

Think of it as a Christmas present from Lee and myself. One that will last you all the way through 2010! And…it ain’t gonna cost you a single dime.

Well, after all ’tis the season of goodwill to all men (and women, let’s not be sexist), and what we are going to give you in January will certainly make you very merry!

So, without further ado, I’ll crack on.

The World Internet Summit is rapdily becoming the Internet Marketing Seminar of choice and it’s easy to see why.

At just $197 for you and a guest, it’s great value.

If I’m honest, the flip side of this great value is that all of the speakers do get to sell to you at the end of their presenatations.

However, I think it’s a price worth paying for some of the great profit making information you get given during the course of the event.

So, here’s a few of the gems that came out of the November World Internet Summit over at The Thistle at Heathrow.

The first thing that came out was the move by Google to offer more local services through Google Maps.

If you are running a local business how would you like to have a virtual clear run at a Page One Google ranking? Sounds good doesn’t it?

Well, go to Google Local and that’s what you can have.

This one is a real no brainer for local businesses. Just follow the instructions to set up your local account and enter your business details and you will immediately be on Page One of Google for any searches on your business niche with the relevant local qualifier (town name, zip code etc).

Why will you be on page one?

Two reasons…

Firstly, did you know that 67% of Google searches use a geographic qualifier?

Google ALWAYS listens to what the searcher wanst…and that’s why they have had a “local” campaign  and made this service available through Google Maps.

Secondly, most local business people have not found out about this yet and therefore don’t know - and even if they did know they wouldn’t know what to do about it.

Dominate now, while you can if you are local.

It’s like being able to take everyone else’s entries out of the yellow pages and just leave your one there!

Final word on this, big time Internet Marketers have cottoned on and are now developing products around this, get in quick before this becomes common knowledge.

Get Your Copy Of The World Internet Summit DVD’s Click HERE.

One of the most interesting things that I heard was that global online sales are expected to hit $500 billion plus in 2009. Yes you did read that right $500 BILLION! (Estimates do vary to be fair, but it’s always between $200-500 Billion).

That makes the Internet the biggest market place - EVER.

That makes the Internet the most POWERFUL sales medium EVER!

Who said there was a recession going on? How many times have I told you the online world is simply not participating in “the recession”.

And…the Internet is becoming ever more “social”. It’s about giving and sharing your information.

You only have to look at what people like Howie Schwartz are giving away these days to know that the top marketers are making an absolute mint by giving loads of stuff away!

You see, if you give away loads of (good) stuff, you gain trust VERY quickly. People like you more, tell more people and you build a reputation for quality very quickly.

Lee and I have taken this on board :>)

Remember that Christmas present? Keep reading!

So, the key to Online Success?

It’s a SEVEN step system!

1. Fine a Hot Niche Market - Remember the product comes second, the hot, rabid niche is the first and most important thing!

Solve a major problem and you have a WINNER!

2. Create a product that gives the market what it wants - remember a want is much more powerful than a need. A want allows you to sell on emotion!

3. Create a powerful and compelling sales message - vital.

4. Design a SIMPLE site that converts prospects to buyers. Think…

K - Keep
I - It
S - Simple
S - Stupid

Who are the most successful websites?

Google?
Amazon?
eBay?

What do they all have in common? Lots of white space and powerful messages. Copy the best!

5. Bring Traffic using search engines and PPC. Have you tried Bing? I hear there are some very buyer friendly clicks going at very cheap rates!!!

6. Use eMail marketing to convert yet more buyers.

7. Have an army of people to sell your product for you. That means your own affiliates.

You simply HAVE to get your business online!!!

Learn From The TOP WIS Experts In The Comfort Of Your Own Home Click HERE

Moving on, Nicola Cairncross a Brit who lives by the sea, was one of the most amazing speakers over the entire course of the weekend.

She lives a very simple life here in the U.K, drives an old Volvo but lives one of the most enjoyable lives you can imagine. Totally stress free and not working very much at all!

Before she made a living online she was a financial analyst. Working long hours, she re-assessed her life. Then she took her skills and built a membership site aimed at helping small business manage money more effectively.

She now turns over many times what she made offering her services one to one and because it is a membership model that she has built…

…her income is residual in nature and pours in month after month.

The moral of the story?

Membership sites build massive residual income.

Think what you might be able to develop a membership based model on - it’s a key to easy and recurring income online!

Throughout the entire weekend, one message came through LOUD and CLEAR!

Video is where the immediate future lies.

The most successful online marketers are now using video to sell. Most now use video sales letters and you simply MUST get video skills on board.

If you are not using video you are missing a MAJOR trick. I did a feature on this a few months back.

Did you know YouTube now gets 2.7 BILLION views each month (and the figure is growing).

In fact, you Tube is now a social network. You can build friend lists, market, chat, share, everything a self respecting social site should do.

You see Google now sees YouTube as an integral part of the new and rapidly forming Google Social Infrastructure that I talked about last month.

You have to get yourself fully immersed in the new Google fabric. Why?

Because the more you do in it, the more hard coded links you will have to your sites held on Google servers…and such links carry one hell of a lot of ranking juice.

It’s also interesting to note that everything is driven by Google Friend Finder and…it’s self policing because you have to agree to connect to someone!

Have you noticed you don’t get spam in Gmail?

So, I have started building a Google infrastructure. You should to!

You can connect to me if you like…

derek.armson@googlemail.com

Add me to your GFC or Google Wave.

Indeed, Lee and I will be looking to do some free Q & A waves early in the new year to test out GWave, why not join in?

Anyway, I digress, back to youTube.

The average person watches 150 videos a month on YouTube. No wonder the traditional T.V companies are struggling to get advertising these days!

Yes, that’s another upshot of all this…

…traditional advertising budgets are now making a massive move online. It’s getting close to 70% of all advertising spend being allocated to online advertising.

Ask yourself…how often do you watch T.V these days?

Do you watch more online videos, or do you watch your favourite programs on the T.V company “players”? I know I do!

Sorry, I digress again…it’s such an interesting subject!

Anyway, get your videos on YouTube and you can guarantee getting to page one on Google, normally position four…and you can do it for keywords that you would have no hope of getting a page one listing for otherwise.

Check it out, you’ll see the videos come up in position four!

Just make sure you have the keyword in your title, filename and tags and you’ll be there.

What further incentive do you need to get into video.

And, it’s easier than ever as technology advances.

I use Camtasia to render my video. But, if you get yourself a flipcam, you can record and upload to YouTube in one easy movement!

It’s never been easier to get yourself online and making some money!

All you have to do is TAKE ACTION!

Learn Loads More Great Internet Marketing Techniques With The WIS DVD Set - Get Your Copy NOW - Click This Link.

Yes, I know here I go again…but NO! It’s Christmas, it’s the Holidays, so I shall be gentle on you. I’ll talk about getting off your lazy ass after the festivities :>)

Seriously though, I know many people suffer from not knowing the easy bite sized chunk steps you need to take to be successful online.

So, in January (maybe sooner - watch this space) Lee and I are going to launch Internet Marketing Strategic.

What is it?

Simples!!! (Sorry, only U.K residents will understand that).

It’s a F*R*E*E, yes F*R*E*E Internet Marketing “How To” membership site. I’ll send you the joining link as soon as the first modules are live.

This is my Christmas present to you. I am going to REMOVE all of your excuses for now being successful online.

Beginning to end, chapter and verse, every little thing you need to know to build a successful online business, Lee and I are going to give you!

The first module is seven in depth market research videos - as I said above you need the niche first.

This module is just about ready.

The second module is how to do all that nasty techncial stuff behind the scenes in Cpanel. Everything you need to know in 23 short two - three minute videos. So you can learn in easy bite sized chunks.

Over the course of 2010 we will be releasing modules (regularly) that cover every conceivable Internet marketing subject, all gratis!

Now, I have to say, this is a VERY bold move and may well lead to a certain amount of indignation amongst the IM community…but we don’t care!

You NEED to know exactly how to do this, so Lee and I are gonna damn well show you!

And, finally, I know this may not relate to you and is nothing to do with Internet Marketing, but…

…you may have seen in the press this week Gordon Brown talking about Child Internet Security.

As it happens, we have just launched an Online / PC Child Security product to the world. Please check it out at:-

www.parental-software.org

If this is helpful to you, fantastic. If not and you know someone who is keen to protect their children online, please feel free to pass the link on.

And, finally…

…I promised to tell you about the car key episode at World Internet Summit, embarrassing as it is. Here’s some Christmas fun at my expense!

At lunch on the Saturday, Lee needed to get something from the car, so I gave him my car keys!

At the end of the day Lee went off to chat with Brett McFall while I was chatting to some potential JV partners for the Secure Kids Online product.

We agreed to meet at the car, and when I got there, I realised I didn’t have my keys (no sign of Lee)! Completely forgetting I had given them to Lee, I spent the next half an hour rushing around every place we’d sat at or had coffee in the entire hotel searching and asking if anyone had seen my keys.

Returning to a now empty reception Lee was standing there looking very puzzled.

“Where have you been?”

“I’ve lost the car keys!” I pleaded.

“****, I’ve got them”.

Talk about look and feel a complete Twonk!

Yes, you’ve done it too! Admit it!

O.K, that’s it, there is no more for this month and indeed 2009! Wow, where did it go? Don’t know about you but I’ve had a complete BALL in 2009 and I can’t wait for 2010! It’s great to always look forward with excitement at what the future will bring.

So, I would like to close by wishing you and your family a very happy and peaceful Christmas and a Prosperous 2010…come join me at the TOP! The view is amazing!

Peace and Happiness

Cheers now

Derek

Hello and welcome to the November 2009 issue of the APD Marketing newsletter.

I hope you are well and I find you in fine fettle this month.

Another year is drawing to a close! I won’t go on another one of my “time flies by” rants, but it does focus the mind. After all, we will all be making new years resolutions again soon!

So, what am I going to talk about this month? Well a bit of a mish-mash really. Time, sort of, but more the pace of life…particularly in the world of Internet Marketing.

I recently wrote about a new wave of technology and the changes that were coming. Part of that change was Google Wave, and you’ll be interested to know that Google is now rolling out Google Wave (or Gwave as it now starting to be called), so you should get yourself signed up.

http://www.wave.google.com

Sign up and give me a “wave” at “internetmarketingstrategic”

Gwave is going to become a very important tool for you in your Internet Marketing quest.

Indeed, Google generally is starting to move in more and more interesting circles.

The sixty four million dollar question of the Internet world has been “Why doesn’t Google play in the social media market”?

That question is about to be answered.

Google Wave looks like it is going to be the glue that holds this entire thing together, but…if you look at the tools Google has now developed and is now delivering at an incredible pace…their mission seems to have been re-stated as world domination.

What got me started on this whole thing was a great little product I got from Howie Schwartz a couple of weeks back. You would have got my marketing email about it.

Go Trick or Treating With Howie

I know some of you picked this up and the feedback I have had from the people that did make the purchase is very interesting.

I’ve been watching Howie for a long while but always thought his stuff was full of hot air. Not so.

This product (it is still available) is like a sneak peak into Howie’s world and it made me realise what a very sharp marketer he is.

You see he is master of Web2.0. We told you how to automate Web 2.0 with the Instant Social Traffic Formula, and this little product shows you some great new Web2.0 techniques that I certainly wasn’t aware of.

Lee and I will be incorporating some of this stuff into an upgraded version of Instant Social Traffic in the next couple of months once we have tested and made sure we understand how it fits together and works.

And, now Google has started on it’s own quest to dominate the social environment…well it got me thinking!

Now first up, what is Google doing?

Well, it looks like they are pulling a number of tools together to form a monster social networking “environment”. As I said above I believe Gwave is going to be the glue that holds this all together.

Firstly there is Gmail. This is going to be where you keep your friend list. Some new Gmail tools are going to make it easier to find and connect with people as well as save your friends lists.

Google Reader is going to make it simple for you to keep up to date with what is happening on the favourite sites you follow.

They already dominate video with YouTube which is becoming more and more a social network and they are also releasing Google Friend Connect which is the new friend finder in Gmail.

Then their is Google Profiles where you can keep your online “business card”.

Mix this all up, add Gwave and what you have is an all out assault on Facebook, Linked In, Mixx, Digg blah, blah, blah.

Google is set to dominate again!

Now it is my contention that Facebook is not easy to use. It is a social tool that Facebook are now trying to monestize. As it wasn’t a money making model in the first place monetization is proving awkward.

But, with all these very cool tools from Google coming together it is like they are generating a perfect “online marketing storm”.

If you are going to succeed online…you have to be in at the forefront of this stuff! Because as sure as eggs is eggs, Google will give their own tools the highest weighting in the search results!

And, despite what anyone might say, Google is where it’s at. Yes, they have taken their time in maturing this plethora of tools, but it is clear they intend to retain their dominant position on the Internet.

You have to see the online marketing world through Google’s eyes. It’s vital to your success.

And with tools like the “show options” and “wonderwheel” it is becoming much easier to do just that and see the world through Google’s eyes.

It’s like they are telling anyone who cares to look exactly what you need to do to succeed online.

See the World Through Google’s Eyes!

So, to learn all this stuff and implement becomes somewhat time consuming. Add to that the time needed to do all of your Web2.0 and socialization and you need to be in control!

So, this month, I’ve got two things to help you.

I have just revamped Total Control and added some even more powerful time management techniques to it. The bottom line, you need some advanced tools to overcome information overload and paralysis of analysis these days.

The workload to dominate Google is now more than ever. The savvy Internet Marketers are working behind the scenes, using these Web 2.0 and Google Tools to complete dominate any niches they choose.

You simply have to control the most valuable resource you have – time!

Control your time, means a controlled life. Total Control will help you achieve more than you ever thought possible. And, as you massively increase your effectiveness and time and money come under control,..You will feel stress melt away – I can vouch for this!

Get in control now!

Secondly, Lee and I have been working hard on a new review site for you. It’s called Internet Marketing Strategic and you can see the bare bones of it at www.internet-marketing-strategic.com

It should start to gradually come online over the next two weeks.

What is it?

Quite simply we are going to be reviewing all of the new Internet Marketing product releases so you will know, up front, if any given release is right for you.

We’ll be doing in depth product reviews and telling how, where and why you should (or shouldn’t) use any product.

I don’t know about you, but my inbox is bulging every day with new product releases. It’s impossible to tell what’s good and what’s not most of the time. So, now we’re gonna do it for you!

I know some of the Guru’s ain’t gonna like us for this, because if a product is out and out crap, we’re going to tell you.

So, keep an eye out for Internet Marketing Strategic - enter it in your Google Reader account :>) there will be regular updates! If you are subscribed to this newsletter, by the way, you don’t need to get signed up to that list as well

Finally, Lee and I will be at World Internet Summit from Thursday through Sunday next week. There is stunning line up for speakers including Tom Hua and Brett McFall (obviously), but also Armand Morin, Sean Roche, Ewen Chia, Howie Scwartz and a host of others.

At just $197 (plus a free guest ticket) it’s a ridiculous price to help secure your future…plus there’s always the chance you could be the subject of the World Internet Challenge and be invited up on stage to start an Internet business live at the event…and KEEP all of the profits! At the last event in Singapore the lucky subject earned over $22,000 and fainted when she found out how much she’d earned in just four days!

Sign up for the World Internet Summit here.

Anyway, if you are there, look us up, we’d be delighted to say “hi”!

O.K, that’s it for this month, I’ll be back with a bumper festive edition in December!

As always…to *YOUR* success.

Cheers now.

Derek

P.S - If you feel anyone else would benefit from this information, please feel free to pass it on.