APD-Marketing Newsletter

Dear,

Welcome to this bumper, 2007 festive edition of the APD Newsletter, what a treat I have in
store for you today!

Firstly, I’d like to say a huge thank you for all the positive comment I’ve received on
Total Control. I am truly humbled that it has already helped so many people start to
realise their potential. Yes, it really is that quick and easy to implement and I am
getting stories every day from people who have achieved a real “quantum shift” in
their thinking. Phrases such as…

“It feels like I’ve taken the blinkers off.”

“How could I have been so blind not to have seen all this before?”

“I can’t believe what an incredible difference this has made to my business. For the
first time, I really know where I am heading and I know what the end result will be.”

This is making a difference to people’s ability to earn serious money and I am
absolutely delighted. It’s the reason I do this!

So, if you haven’t had a look….

How To Control Time And Money!

So…here it is, Merry Christmas. Actually, I think I said that last year, but there is no
denying ‘tis the season to be jolly.

However, having watched the news this week, you wouldn’t think so, would you?
There’s the normal “bad” stuff, like teachers being put in prison for erroneously
naming teddy bears and politicians being taken to task over financial irregularities
(tsh, tsh). But…that’s not what I’m talking about here.

I’ve been listening very intently to the financial news this last couple of weeks. What
alerted me was one of my old City clients who I keep in touch with. We were just
having a chat and he told me that he thought “this sub prime crisis has a much longer
tail than anyone is letting on”. In other words, we haven’t heard the last of the bad
news on the financial front.

Another thing that really grabbed my attention last week was filling up the car. The
money counter was going round faster than the petrol delivered counter. I almost
dropped the hose! I’m old enough to remember a pound a gallon, and now we have a
pound per litre. That means a gallon now costs £4.55 (it’s 4.54609 litres to the gallon,
in case you wanted to know).

Two issues here. Firstly, if the sub prime crisis is going to rumble on and there are
more big losses to come, there will very definitely be an extended credit crunch that
will very definitely affect the UK. No doubt about it.

I think we might be seeing an early result of this in the delayed Virgin take over of
Northern Rock. I did hear that one of the main backers of the Virgin bid has pulled
out. That may well leave Northern Rock high and dry, and if that happens, it will be a
big blow to the economy.

If the economy and financial markets do start to “slide”, I don’t think the Bank of
England will reduce interest rates. That will cause house prices to tumble and that
nasty spectre of negative equity will arise again. There will be all sorts of other
negative effects on the economy.

For a start, people will not be able to raise funds against the (lack of) equity in their
houses. This is what has fuelled the spending frenzy over the last five or six years as
house prices have soared.

Many people are coming to the end of their “deals” on mortgages. They will not be
able to get such good rates. Any customer less than “prime” will just be unable to get
access to funds.

Plus it will keep money out of peoples’ pocket’s as they have to juggle with continued
higher mortgage payments.

But what makes this all so awkward for the Bank of England is inflation. The problem
is clearly demonstrated by that nasty petrol price shock that I got. The retail price of
petrol has risen quite a bit in the last six months, after all it’s nearly $100 per barrel on
the open market now.

Have you also noticed your weekly food bill recently? I have! It’s gone through the
roof.

With mortgage rates higher, inflation going up, all of a sudden, we don’t feel quite so
rich. And…in real terms, we are not.

However, because inflation is rising and the economists reckon it will break the magic
2% figure next month, the Bank of England will not cut interest rates because it is
bound by its agreement with the Government to keep inflation below 2%. Having said
that, Tesco has just today questioned the Government’s inflation figures, saying its
internal figure is just 0.8%. Tesco are putting pressure on for an immediate cut.

Interest rates are the way the Bank contains inflation and sadly Tesco’s figures are not
what the Bank go by!

So, mortgages remain expensive, food and petrol prices remain high, house prices
start to fall and with more bad news every day, the feel good factor is quickly
evaporating.

The monetary committee sit tomorrow. It will be very interesting to see if they bear
up to the pressure for a cut. Even if they do cut, it is still my view that it’s not looking
good for 2008 at the moment. Bah humbug!

Poor Gordon, he’s only just come to power and he’s already staring down the barrel.
And, to add insult to injury, some naught party members have been doing very
naughty, not allowed financial things behind his back…allegedly (that’s allegedly
behind his back). Well, that has certainly cheered us all up! Happy Christmas Gordon!

Seriously though, you could be forgiven for thinking that I am being the harbinger
doom (and gloom) instead of festive cheer and goodwill. Indeed, it was only a couple
of months ago I was talking about not listening to the doom and gloom merchants.

Indeed, I very definitely stand by the comments I made. I am merely telling you what
I think will happen in 2008 on the financial front.

Those comments were related to how you react to bad news in your own life and
business.

And, therein lies the crux of the issue. You see, as far as I can tell, bad times are a
coming. Now, I do suggest you go back and read the August newsletter again. Having
done that, I have one thing to say to you.

With what looks to be looming it is more important than ever that you have your
destiny in your own hands. That means your own business, up, running and making
money for you. Not for anyone else, but for you and your family.

If you’ve read my stuff previously you know I’m a great believer in that if one door
shuts, another opens. The word on the City “street” this week is that the smart money
is going abroad. Four or five years ago China was the place if you wanted big returns.
But, now China is in the second phase of its economic development. It’s become
much more expensive to open a business in China. So, the smart money is moving.

As we move towards economic slow down in the West, the smart money is going to
go to the next rising star of Asia. I suppose you’d like to know where that is wouldn’t
you?

OK, if you’ve got money to invest and KNOW what you are doing, and only if those
two things are in place. Invest in Vietnam. All the major corporations are throwing
money at it, there is a massive internal investment program and it now has all the cost
advantages that Russia, India and China had before it. It is ripe for massive and
explosive growth. You heard it here first.

Keeping in touch with some of my old City chums does have its benefits!

However, for us mere mortals, there are certain things you can and should do to make
sure you are safe and protected, and indeed making big money in 2008.

With this in mind there are a number of things I would like to tell you by way of my
Christmas present to you. Ahhh!

Firstly, once we get past about the 10th of December, industry in this country grinds to
a halt. I love a party, but I think we take it a bit too far in this country now!

However, that does mean that you’re likely to have about 25 days that you can use
“more for yourself”. I know if you’re in a day job it’s not possible to use 100% of the
time for yourself, but take what you can and use it for your own ends.

To prepare, learn, whatever it is you need to get your business really firing in 2008.
Look after number 1, ‘cos sure as eggs is eggs, the boss won’t look out for you!

If you’re already running your own business take advantage of the slow down to plan
in detail what you are going to be doing first thing in the new-year. Make sure you
have everything ready for a big launch on January 2nd

If you’re in a day job and you want to protect yourself by running your own show, use
the time to learn and prepare. You’ll have time off over Christmas, use it wisely. I’m
not suggesting sitting at the PC all through Christmas Day, but there is a lot of time
wasted over the festive period.

The idea? To hit the ground hard and running on Tuesday 2nd January. To a man (and
woman) everyone is totally pissed off at having to go back to work. So, it is prime
time for business opportunities and the make money market. It is prime time for
anything to do with changing job. It is prime time for booking holidays. It is prime
time for anything that makes people feel better.

It is also true that if the economy does slow down, the market for making money
products increases (almost in direct proportion).

So, be prepared for this and make sure you are positioned correctly for January the
2nd!

My second present to you is a new totally revamped APD website. Boy, am I proud of
this!

The main APD site is a now a dedicated centre of excellence for those who want to
make money online.

Please go and have a good look around…

www.apd-marketing.co.uk

(Editor note March 2009…it’s just been totally revamped again!)

Every single product that I use in my business is not only listed but reviewed –
honestly. You’ll get the inside track on all of the best on line marketing products as
well as the usual free stuff.

The free business start up course is still there as are all the back issues of the
newsletter in a new easily downloadable format.

There is loads of content that you can use to help you get started building your own
website (please do give me the courtesy of a link back to the APD home page if you
use my stuff though – thanks).

If you have any questions email me. I’ll do my best to answer you as quickly as I can.
I desperately want 2008 to be YOUR year. When many around are wilting under the
pressure I want to see you rising to the top.

I have to say, I have just learnt so much in 2007 and have really pushed my business
on. The tools and products reviewed on the site are the way in which I did it. You can
do it too! Why? Well, I’m nothing special. Three years in a bank, eight in an oil
company (that’s how I knew the litre to gallon conversion figure – sad isn’t it?) and
more years than I care to remember in recruitment.

The message? I am nothing special. I have a girlfriend, two ex wives and three kids.

If I can do it…you CAN too.

What’s stopping you? Hey, another tough question, but seriously…think about it. You
wouldn’t be here if you didn’t want something better, something different, something
more. What’s the “burn for you? Is it the money, the lifestyle, the freedom or the
ability to do what you want, when you want…in style.

For me, it’s the time I gain, to spend with family and friends. That’s why I do it.

That’s what it’s all about my friend. The life you want to lead.

So, please (I’m not past pleading), take the bull by the proverbial horns and get out
there and make it happen.

So, my final word for 2007. My very first newsletter talked about paralysis of
analysis, information overload. I understand that, believe me, it held me back for
many years.

What I have done is strip everything down to its bare bones for you. I’ve not only
recommended every single product I use, I’ve also told you how I use them all as
well.

So…I have undertaken all of the analysis and presented you with a clear path to
online success.

As a loyal subscriber, I’m offering to answer your questions on email to help you
along the way. I’ve already done this for quite a few of you reading now. If I’ve
helped you, please let me know so that I can tell others.

That is my Christmas present to you. I hope you will accept it with open arms and use
it. Not just today (and cast it aside like a pair of Christmas socks or pack of unopened
handkerchiefs), but on an ongoing basis. As an added tool in your bid for success.

So, that’s it, there is no more for 2007. Of course I’ll be back in January with the
usual missive and I promise not to bang on about new years resolutions and goal
setting. Well at least not in the January issue anyway :>)

I hope you’ve enjoyed reading the APD newsletter over the course of the year,  and
that it really has helped you along. As it is Christmas, to finish up, I thought I’d really
lighten things up, have a bit of a laugh.

My first attempt at an online business was back in 1999. With a good friend, I started
an online horse racing tipster service, called Burlington Bertie. Sadly it faded into
obscurity as my partner (who provided all of the tips) went off into the murky world
on texas hold’em poker.

However, I was looking through and clearing out some of the old “Bertie” files
yesterday and came across this little lot.

To give you a bit of background, each month, we used to send out a newsletter called
“Off The Rails” (quite natty, eh?). And…not really being a serious business (or so we
thought at the time), we used to indulge in a bit of fun each month with a “Fun”
section in the newsletter.

Colemanballs were always a great favourite of our subscribers back then. So, from the
archive files of Burlington Bertie, here are a few of my favourite “Colemanballs” to
provide a bit of light relief this festive season.

These two horses have met five times this season, and I think they’ve beaten each
other on each occasion – Jimmy Lindly

This really is a lovely horse…I once rode her mother - Ted Walsh

This racecourse is a level as a billiard ball – John Francombe

Jockey Tony McCoy was in his usual position of holding a large lead coming up to
the post, prompting Winning Posts Steve Machin to commentate as follows…
Tony has quick look between his legs and he likes what he sees.

And, as they’re Colemanballs, we have to have a couple from the late great David
Coleman himself…

Moses Kiptanui – the 19 year old Kenyan who turned 20 a few weeks ago.

And…his all time classic when introducing Match of the Day in the days when it
followed Fanny and Johnny Craddock

And for those of you who watched the last programme, I hope all your doughnuts turn
out like Fanny’s.

To close, probably my favourite. From cricketing legend Sir Viv Richards.

The West Indies were playing a county match prior to the test series and an
(unnamed) county bowler had Viv playing and missing a few times. The mistake the
unfortunate bowler made was to sledge the great Sir Vivian. Foolishly he piped up,
“Hey Viv, it’s red and it’s round”.

A steaming Richards slammed the next ball into another postcode and told the bowler
“you know what it looks like -go fetch it”

Quality!

On that note I will bid you a happy and peaceful Christmas and a hugely prosperous
new year.

My very best wishes to you and your family.

As always…to *YOUR* success

Cheers now, and have fun (after all, it’s Christmas)

Derek

Internet Marketing from APD

Hello and welcome to the thirteenth issue of the APD Newsletter. How lucky is that? I can’t believe it was November last year that the first issue was published and here we are a year later, still going strong.

I have to say it has been a breakneck year. I have learnt so much about making money online during these last twelve months. And…it has been a good year! The business is now firmly entrenched and if I’m honest it has only really been this last year that we have started to get a lot closer to where we wanted to be.

So, as we near the end of another year…how much progress towards your ultimate goals have you made?

Ouch, it’s another one of those horribly awkward questions I like to ask you. What have you done this year to get out of…The day job? Debt? The UK? Your rut?

OK, I’ve asked you the question, now I’ll give you a fact.

Did you know that, and I hate to say this, but…the majority of people who fail to succeed in making money online, or indeed in life, do so because of one very common trait?

Quite simply they DO NOT TAKE ANY ACTION!

I find this so sad but it is without doubt the number one reason why the majority of people never make a single penny online. They take no action because either:

They’re scared to, or…

They get totally paralysed by the overload of information (I did a piece on this in the very first newsletter if you want to have a look, November 2006) – paralysis of analysis.

So, procrastination sets in and before you know it, …the opportunity is lost forever!

Is this you?

Having said that, I totally understand if you are in this situation. I spent most of my first attempt at Internet Marketing back in the late 90’s doing exactly this. However, there comes a time when you just have to take an “educated” risk, when you just have to go out there and do something.

Maybe you’ve been burnt before? Just in case you were wondering if this only happens to you, no…it doesn’t. It’s happened to everyone. You, me, my mum, John next door! It’s not the fact that you get burned, it’s how you react to getting burnt that’s important.

I remember once being told that it doesn’t matter how many times you get knocked down. You just have to get back up and carry on. Yes, it helps you to learn from the mistakes, and…you only need to get up one more time than they knock you down to win!

Yep, you’ve guessed it, I have been burnt countless times but it never stopped me getting back up, dusting myself down and putting myself out there again. I’ll tell you what… It makes it so much sweeter when you do win!

And, if I hadn’t kept putting myself on the line, where would I be? Do I really need to answer that? In a day job bored stiff making money for someone else, bankrupt, sponging off of my mum, it could be any of these.

So, think about this and make a pact with yourself that you are not going to let a few setbacks stand in the way of your success. Are you? Your success is far too important! Do a bit of daydreaming…what would an online business making, say, £10k per month, mean to you and your family? Play with this idea!

Oh, and enjoy playing with it. See it, feel it, touch and taste it.

You’ll find it very motivating.

Maybe you don’t really BELIEVE you CAN be a success?

Well, I’m here to tell you that I am nothing special. I worked in a bank for three years, an oil company for eight and in recruitment for more years than I care to remember. So, if I can do it, you can do it too (your boss won’t tell you this, by the way).

Whatever you do - at least MAKE A DECISION and run with it! Get something done to secure your future. And…it doesn’t matter if it’s not 100% right to start with, just DO SOMETHING.

You can learn exactly how to do it once you’ve got at least something done! So, make a second pact with yourself. That you are going top put yourself on the line and LEARN what you need to learn to achieve success.

I said that I’d learnt an awful lot this last year and so I have. And, you are going to benefit from what I have learnt. To that end, I am planning to totally revamp the main APD website (again) over the next month or so and make it a “make money online” centre of excellence.

In fact, the project is already underway! I’ll be reviewing and recommending all of the tools and products that we use to make money online. I’ll also be putting up more free information on how to succeed online.

Keep watching - these are exciting times.

And, talking of exciting times, I’ve got something new for you this month. I know I have really banged on at length about product ideas over the last two months, so here’s a rich source of products for you. And…they’re all free.

The following link is a free source of PLR products. This means you can re-brand them and sell them either as they are, or alternatively you can re-write, merge and generally use as you see fit.

Go and have a look…
www.apd-marketing.co.uk/apdrecommendsplr.html

I also made a new purchase last month, and it’s the first time I’ve brought something from Michael Green’s extensive library. If you have PLR products to play with, then you should take a look at Michael’s 20/20 Challenge product.

Michael is without doubt one of the UK’s most successful online marketers. He’s built a huge business over the last six years so he’s certainly not a newbie! However, despite his success, he only works part time! (Oh joy!)

I’ve been watching his products for a while now and what I like about him is that he creates products which are easy to use…but work! Indeed his latest is very special indeed. Quite simply, it is a system that promises to teach you how he made $20,000 in 20 days. The outline and daily action plan are excellent – it’s great stuff. Follow the instructions, and if you do follow the instructions…it does what it says on the box!

The instructions are detailed and ideal for someone who is just starting out online. So, if you really do want to get online and make some money, this is the place to start. Go and have a look…or ready my review.

Derek’s Review of the 20/20 Challenge

Incredibly, Michael makes a guarantee that if you fail to make $20,000 in 20 days after following his plan, he will refund every penny of the cost of the course. You can’t get much more confident than that!

The product has only just been launched, meaning that you can buy it at a huge discount if you’re quick. The price is rumoured to double shortly and I’ve seen Michael Green do this before, so it won’t be an idle threat!

What would you do with an extra $20,000 in your bank account in few short weeks’ time?

Have another daydream, only this time, you really do have the chance to make it real!

I promised to lighten up this month. Hopefully I have achieved that, although I see my old banking friends have been suffering a lot more pain this last month. I can’t believe some of the stories coming out of the City! But, hey, if you want to insulate yourself from all of that and keep your destiny within your very own hands, then what I’ve given you this month is an ideal way to do just that!

Now, go for it. Don’t just read this newsletter and file it away, take the information and take action on it. Go on, you know it makes sense!
Well, that’s it for this month, with just one more edition left before Christmas (agghh, I said it!).

I intend to make December’s issue a bumper edition with lots of extra value that you can digest (along with the turkey and vast quantities of alcohol) over the festive break.

So, if there’s a subject you would like covered or a question you need answering next month, mail me and I’ll do my best to come up with what you want.

Have a great November, and, as always, have fun.
Cheers now

Derek

Internet Marketing From APD

Build Your Own Website

Choppy Waters Ahead? How Prepared Are You?

Welcome to this month’s APD newsletter. If I thought September had crept up on us
suddenly, it sure ran out the other side pretty quick! Mind you, this morning was one
of those beautiful crisp blue autumn morns that I yearned for last month!

Whilst that was nice, and I took time to take it all in as I went out for a morning
coffee, I was soon down to business. I guess we ought to get down to it as well as
there is a lot to talk about this month.

Firstly…a run on a UK Bank? The first one for a hundred years, who would havethought it, eh? But, I told you back in August that the US sub prime crisis would hitother markets and so it has proved.

Funnily enough it caused my ‘phone to ring hot with lots of calls from my old
recruitment buddies. You see, I worked selling IT personnel to the Investment Banks,
and to a man, they have all been making their large sub prime losses public this last
couple of weeks.

Deutsche Bank $1.5 billion, Citigroup a similar amount. Credit Suisse, UBS, Bear Stearns, they are all having to admit to hundreds of millions of pounds of losses in the US sub prime market.

You see, they brought CDO (Corporate Debt Obligations) which were basically crap
sub prime loans wrapped up in “little” multi million dollar packages. The problem
was that by the time they had been wrapped up, chopped about a bit, re-packaged, re-
financed a few times, and derivatives made out of them…

…it was difficult to see where the final obligation lay! So, the Banks didn’t check them properly and just brought these CDOs assuming they were “good” debt…which clearly they weren’t! In fact, most of them were very, very bad debt.  So, now the Banks are having to admit the
liability and enter the losses on their balance sheets.

The effective translation of that for my old recruitment chums is that many see their
jobs as being in jeopardy. Most of the Banks have now got a complete freeze on
recruitment activity and that has an immediate effect on the recruitment agencies.
Boy, am I glad I left all that behind!

At the moment, the Banks all expect “robust” trading conditions for the last quarter,
but that remains to be seen. If the market doesn’t bounce back, a lot of my old friends
will be finding life very difficult.

It would appear that the wider economy is still doing OK, well, even, but the full
impact has yet to filter through, in my opinion. Retail sales were up last month but the
full force of recent interest rate rises has yet to be felt.

The full impact of the credit crunch has yet to filter through as well. And…there will be (again in my opinion) some serious fallout from the U.S Fed cutting half a point off of U.S interest rates to
try and stave off recession. That is one very inflationary measure they have taken.

And…if the U.S economy does decide to crash land, being the driver of world trade
(whether we like it or not), it will have serious global consequences.

So, a real curve ball of a question for you this month…if the economy does go into
reverse, how safe are you?

What would happen if you lost your job because your company hit bad times and your
number came up on totally the wrong sort of lottery?

How many months could you survive without income? Ouch! That one hurt as well
didn’t it?

It is an absolute truism that you will never be rich working for someone else.

The only way to make money (in any worthwhile amount – unless you want the stress
of being a CEO with a very finite shelf life) is to have your own business.

And, the only place to have that business is online.

Why?

Simply because your costs are negligible compared to running a “bricks and mortar”
style business. So, having given you some ideas about product development last
month, I thought I’d go a step further this month and give you a blueprint for gaining
some more great ideas and then how to go on and develop an affiliate niche online.

This is powerful stuff. So sit tight!

Firstly, if you are just starting out, set yourself an achieveable target. Don’t shoot for
£10,000 / week for starters.

Start small and replicate! Replication is a key idea here.

To start with, target a small amount, say, £50 profit from ONE promotion. Just aim to
make £50 in a day.

Once you are making £50 / day, it opens all sorts of doors. For example, you can now
afford to hire a writer to write products, marketing material and web sites for you.
How much time will that save you? How much more quickly could you replicate if
you had a person to do all of your writing? And that’s just for starters!

You can find writers on Elance and Craigs List.

You see, most people try one thing and if it doesn’t work immediately, they move on
to something else, and when that doesn’t work after 5 minutes, they….well, you get
the picture.

Work on your first promotion until it is delivering at least your target figure. Once
you’ve understood how to make one project work - replicate! This one piece of
information is worth a fortune on its own. I know, I suffered from it for many years.

So, focus on one promotion at a time and get it right and profitable at your target
level.

Now, last month I gave you some ideas on locating niches. If that wasn’t enough for
you, here is a huge list of niches…

http://ezinearticles.com/category-guidelines.html

Have a browse. If you don’t find at least one niche market you can attack after
looking at this little lot, please…unsubscribe. I’m serious.

Dig deeply into your areas of interest and expertise, read the articles, get ideas and
write them down. You’ll find gem after gem in here.

Once you have found an area that you are interested to pursue, go to Clickbank and
search for products in that niche.

Having done that, have a search on Adwords, YSM and Adcenter and see what other
products are out there in the same market.

If you’ve never written an ad before, simply look at the ones near the top and copy
them. Easy isn’t it?

Search Google on related keywords and see what comes up and note down the ones
that bring up the right ads. This will become your list of keywords. Remember to use
“buy” phrases.

Join the relevant products affiliate programs and then create a pre-sell website. These
are so simple to create it’s untrue.

Here’s an example of one of mine for eBook Wholesaler…

http://www.apd-marketing.co.uk/ebwreview.html

Then set up your Adwords campaigns and send traffic to your pre-sell page.

Make sure you track conversions so you know what not to waste money on and make
sure you analyse your results.

Wash, rinse and repeat in another niche or variation of the same niche.

By the way, the templates I’ve started using are part of Stewart McKay’s Adwords

Excellence (AWE) product. It’s still hanging on there as a free membership, but I’ve no idea how much longer he will keep it open. (editors note 2009, sadly Adwords Excellence is no longer with us)

Just a reminder, get along to www.apd-marketing.co.uk/apdrecommendsawe.html and
get signed up. New facilities are being added all the time. I’ve no idea how Stewart
keeps this free, but I’m sure he will start charging soon – he has to!

By the way, that’s three months in a row I’ve mentioned AWE, it is such an
outstanding resource, if you are serious about an online business, you have to have a
membership.

Yes, I know I’m repeating myself, but…it’s important!

Moving on, ultimately you really should aim to develop your own products, but if you
want to get a good start online, affiliate marketing is the way to go…and it’s so easy.
You just have to take action. Get something done, even it it’s not right. Once you
have something “up” you can work on it, tweak it and ultimately get it right.

But…you HAVE to do something! Get something out there, don’t just sit on your
backside hoping something will happen, make it happen. The chances of the lottery
finger pointing at you are 14 million to 1, sorry, but you can’t rely on your numbers
coming up. If they do – good luck.

However, I’m not prepared to trust to luck. I’m not prepared to trust to the vagaries of
the economic cycle (even though, in reality, they are only little economic ripples). I’m
not prepared to rely on the whim of a boss who doesn’t give a toss about me.

I’d rather rely on myself thank you very much. This may make you feel uneasy, but
no apologies given, you need to know (and understand) this stuff.

Over the last two months I’ve given you a great insight into how you can get an
affiliate business off the ground and earning. I don’t like pleading, but I will. Please
use this information and make yourself safe!

Choppy waters may well be ahead, so protect yourself now. Enough said.

That’s it for now. I thought it important to get this content out to you this month in
view of what seems to be happening on the economic front. I’ll try and lighten up a
bit in November!

As always, to your success…

Cheers now and have fun.

Derek

www.apd-marketing.co.uk

Control Time And Money

Blogging For Profits

If you feel this information may be of use to someone else, please feel free to pass it on.

How Lucky Are You?

Hello again, and welcome to this month’s newsletter. Well, I can’t believe we are now
into September and it has suddenly become very noticeable that the nights are
drawing in. The football season is now well under way and it won’t be long before the
first frost arrives!

I love the autumn though. I wake up on a cold autumn morning and look in wonder at
the bright blue sky. I love the way the yellow, orange and red leaves contrast with the
sky’s blue, I love the way the low sun shines on the shimmering leaves. On mornings
such as this I genuinely think: “How lucky I am to be alive”!

So, how lucky are you? No, not just to be alive…but in life generally.

Whilst you know I like to ask tough questions, I reckon this is a tad easier! I’m
willing to bet you will have a good idea of how lucky you are. Where would you rate
yourself on a scale of 1 to 10 (with 10 being the luckiest)?

I was going to talk about looking for product ideas this month, and amazingly (or
should I say luckily) I saw an article on the TV that brought these two subjects
together. Another lucky coincidence was that I’d read an old article from about four
years ago that connected the two subjects as well. So, I thought, as I’d been lucky, I’d
give you my take on this.

Now before I go into this in more detail, the need for product ideas is the one thing
that holds so many people back. It is something I get asked about constantly and it
appears to be an age-old problem. What to sell? How do I get ideas for products?

To be honest this doesn’t need to be a problem!

Anyway, back to the article I saw on TV. This is what happened.

A scientist was walking around Covent Garden with a copy of a magazine and he was
asking people to look through the magazine and count the pictures. He put them under
a time constraint and…if they got the right answer within the time allowed, the
“contestant” won a fiver.

So, people would rush off and count the pictures. Out of 14 people who took the trial
only two won the fiver. There were 77 pictures. OK, difficult to flick through a
magazine and count that many pictures in 60 seconds – very difficult indeed.

However, before he asked people to take this little test, he asked how lucky they were.

Here’s the amazing bit, the two people who thought they were the luckiest were the
two people who won the fiver.

And…even more amazingly, neither of them counted all of the pictures!

OK, I know you’re now thinking this was some sort of trick here…and it sort of was!
About ten pages in, on the left hand side, was a page that simply said in big bold black
letters on a plain white background: “Stop counting, there are 77 pictures”. As it
happens, neither of the winners saw this page (obviously none of the losers did
either).

However, just over half way through there was another page that said. “Stop counting,
tell the tester you’ve seen this page and you have won the £5”. The two “lucky”
people saw this page and claimed their fiver.

So, what’s the point?

Simply this. The scientist stated that there had been many studies conducted and it has
been “probably” proved that lucky people are simply more observant of their
surroundings and the opportunities presented to them.

Now this is a bit of an “ethereal” area, but this little experiment does sort of prove the
point.

I remember from the past an old saying that ”you make your own luck” and that luck
is simply “Labouring Under Correct Knowledge”…and this again, is “sort” of true.

So, if you’re looking for products to sell and build your business with…how
observant (lucky) are you?

How often do you go to forums on-line and look for problems people are
experiencing? A problem solved is a profitable product!

How often do you read about problems in the paper and think about how to solve it? Do you read the business pages to see what is going on?

How often do you get frustrated with a product and say “if only it did this or that”? How often do you wish for a certain service or product?

What are your areas of expertise and what problems are you able to solve? Are these
problems lots of other people have as well? All you need to do to find a forum is go
on to Google and type forum + subject. Read the forums, most of them have an FAQ
section, could this be made into a product? Go try!

There are forums on every topic under the sun and there is sure to be at least one in
your area of either interest or expertise, so see what people are saying there. What can
you deliver to the members in return for profit? It’s certainly easier to build a product
if it’s a subject you know intimately.

So, another difficult question for you…how often do you think you have passed a
product idea by during your lifetime? Ouch! That one hurt. Indeed, it hurt me when I
re-read that old article I mentioned earlier.

I totally missed the relevance of this first time round, but…it referred to the first series
of Dragon’s Den. I’ve dipped into the program occasionally, but the point is this.
Dragon’s Den is full of people presenting business ideas to a panel of wealthy
entrepreneurs each week. What better way to fill your head with product ideas?

I have to admit I can’t believe this one actually passed me by! Each week most of the
presentations get rejected, but…a different slant, an enhancement, a more efficient
version, a version for a different market? I’ve just watched it for pure entertainment,
when I could have been trawling it for profitable product ideas – derrr!

So, how about another slant? What about when you go abroad for your holidays?
Three years ago in Vancouver I saw this amazing gadget that throws a ball for a dog
to chase. It’s a sort of sling that launches the ball a very long way and also picks up
the ball. This means that the dog gets great exercise and the owner doesn’t have to
pick up the ball covered in nasty saliva with their hands.

Guess what? I’ve started to see them over here now. I must admit, I thought it was a
good idea when I first saw it. However, someone saw the thing, thought it was a good
idea and DID something with it and imported the product into the UK. I expect that
person is doing rather well.

There are just so many ideas and products out there just waiting for YOU.

So, why do so many people seem to have this “shell” around them that stops them
“seeing” these things?

I’m not sure, maybe it’s the pace of life these days, but…I have decided that I should take more time over things and just generally, look at things much more carefully. I think this will prove to be a very good discipline regardless, but I’m sure if I persist I will generate some great new ideas for products and / or services.

Maybe I might just get lucky! Maybe you might too!

One thing is for sure, you can sell pretty much anything over the internet these days.
The cost of building a web site is coming down day by day as are all the other costs
involved, particularly eCommerce solutions.

So…you have no excuse for not getting out there and building your own success.
Ideas are simply everywhere, you just have to cultivate the right mindset to be able to
“see” all of that opportunity.

On a totally different subject, following on from my note to you about Adwords
Excellence, I’ve spoken to Stewart at AE today and had a look at the number of
people who took up my referral. It’s really low! I can’t believe that! Did you not look
at it properly??

If you want to make a success of marketing on-line learning how to get the best from
Google Adwords is absolutely essential. I guarantee, if you don’t get your Adwords
campaigns right, you will lose money. Stewart is the undisputed king of Adwords in
the UK.

I cannot recommend this service highly enough and, still, for just a short time longer,
you can sign up FREE. Yes, for no cost. You CAN learn everything you need to
become successful with Adwords for no cost to yourself. If you are serious about
marketing online you just cannot afford to turn this chance down.
So, once again, here is the link…

Editors Note 2009 - sadly the AWE service left the internet in late 2008. A sad loss!

Without wishing to be rude…do yourself a favour and get into this.

So, with autumn nearly upon us and the winter months to follow, this is the ideal time
to spend those dark winter nights getting lucky. Open your eyes to the possibilities
and come next spring I reckon you could be on the path to freedom. What a great
word – freedom.

I’ll be launching further products to help you achieve just that in September. The
Total Control system is now ready and the website is being developed. This will help
you unlock the secrets of how the money power giants do what they do (make buckets
of money).

And I have a referral to an incredible product for you in the next few days. This one
will come with products ready made in it, so you won’t even have to worry about
finding or developing the products! How easy do you want this??

On that positive note, I shall bid you farewell. Any questions, comments or just plain
insults, please feel free to email me, and I’ll try and get back to you as soon as I can.

As always…to *YOUR* success

Cheers now and…have fun.

Derek

Internet Marketing from APD

How To Find Great information Product Ideas

What Do You Believe?

Hello from Vancouver! We’re just at the end of our time with family over here and I have to say we have had a brilliant time. We climbed to the very top of Whistler Mountain (what an amazing 360 degree panorama), spent
a couple of days in Seattle and also went white water rafting.

I have to tell you that is one hell of a buzz! I highly recommend it if you haven’t had a go. It was my first time, it pushed my comfort zone that’s for sure. But when you push your comfort zone, that’s when you sample the
real spice of life.

Just as an aside…when was the last time you pushed your own personal envelope?

Anyway, it’s been just fantastic to spend quality time with family as well. It’s so great to be able to do the important things in life!

So, we’ll be on our way back home soon, and whilst we have had a superb, exciting, relaxing and indulgent holiday, I am looking forward to getting home.

While we’ve been here, it has been very interesting to see and hear the news from a North American perspective. The power of suggestion that the American media use is very strong, stronger than the UK in my opinion. And, it therefore seems North America is more open to the suggestion of the media. Now, I know we have a habit of doing the same in the UK as well, although I’d like to think we challenge things a little bit more, but…the subject did get me thinking!

And, the article that got me thinking on this subject was the news on the US mortgage market and how the property market in the US has collapsed and the credit markets are looking dodgy because of that and how that may well knock on to the Bonds markets and…all of a sudden the entire economy is looking like it’s going to collapse.

Now, being in Vancouver the news there seems to have a heavy US bias, so I’ve been able to see this close up.

But…the question I want to ask is “do you believe what you read (or hear or see)?” You see, all this bad news is a real threat to you. Not because of what’s happening out in the markets, but because of the effect it may well have on YOU! The markets, the big corporations and such like will make
money regardless of the general economic situation. They’ll just make the money in different ways depending on the different conditions that exist at any given time.

But, because the media is now full of scare stories, everyone picks up on it and all the negative “chatter” starts and all that “bad news” turns itself into a self-fulflling prophecy! Before you know it everyone is telling you how bad the economy is. How poor Fred down the road was laid off and had his house repossessed by that shark bank. How the corner shop has closed after 75 years trading, oh it MUST be bad.

However, this is not the real threat to you or your business. It’s the doom and gloom merchants that so enjoy (and yes that is the right word) peddling all this bad news.

Let them get into your head and it will be bad news for your business!

The reason for this is simple. If you believe it, it will come to pass.

Studies of advanced thinking clearly show this to be true. Numerous studies have shown that people who believe they are good at something are indeed good at it. Think back to the school disco. The people who think they are attractive to the opposite sex are more successful in attracting the girl or boy. People who believe they are good leaders turn out to be so.

The ultimate manifestation of this is in drug trials. I’m sure you know what happens. People are told a new drug has been developed that cures a given ill. To test the drug some people are given the drug, others a sugar pill – known as a placebo.

The really interesting thing is that some of the placebo patients get better.

It’s called the “placebo effect” and the only explanation for their recovery is that they BELIEVE they have taken the drug.

If that does not clearly demonstrate the power of the mind I don’t know what does! The implications of this are quite staggering. Just think about it.
What effect do you think the bombardment of bad news might have on you? Or anyone come to that. If you surround yourself with bad news media and people who constantly moan about how bad things are, sure enough, you will come to believe it. It will sow a seed of negative doubt in you that will grow and go on to possibly destroy all your hard work and tear down all of your achievements.

This happened to me in the recruitment business after 9/11. There were so many (perceived) negatives in the market. Sadly, I believed the press and watched my fortune disappear down the bad news tubes. Now I look back on it, if I’d just kept my head, looked for the new opportunities created by the situation, and kept working instead of taking my eye off the ball, I would easily have got through.

It’s a hard lesson to learn.

So, don’t blame the government, the media, the economy or whatever. It’s not any of those things that will bring you down, it’s YOUR thinking that will undo you if you believe all the negative claptrap. If you allow yourself to be sucked in and believe what you think you should you will only have yourself to blame!

When all is said and done, if you have the right business model, really understand your market and control it rather than the other way round, you can ride any economic waves that come along. Interestingly enough,
the media would have us believe each economic wave is a huge tsunami, when in actual fact they are merely small ripples in the great scheme of things!

So, remember, the power is in the belief itself. I can’t remember who said this, but this is so powerful…

“all we have to fear is fear itself”.

Many (and I mean many) years ago, I did Amway. I didn’t do very well,
but I was young! Anyway, they had a great support system of positive tapes (that’s how long ago it was) and books. I always remember one of the senior people talking about this subject. He always talked about having loads of positives around that would build a “Neg Shell” to protect you from all the doom and gloom merchants – what a great idea!

Yes, I know there will always be bad news, but… we defnitely live in good times. It’s less than sixty years since we lost rationing in this country. In 1962 the world stood on the edge of nuclear oblivion.

But…thankfully opportunity is everywhere now. The Internet continues to transform our world and lives…and provides many of these amazing opportunities.

So, forget what the media would have you believe and get out there, put yourself on the line and win.

But, remember, it’s up to you what you think and believe. Your mind runs your life, so look after it, feed it the right stuff and use it wisely.

OK, that’s it for this month. We now have ten hours on a plane. Some might look at that with some trepidation. Not me, it’s still part of my holiday! I’ll have a beer in the departure lounge, do some shopping, then watch a couple of flms and do some reading on the plane. It will be positive stuff to charge me up for getting back into the business “big-time” as soon as I’m back home.

And…jet lag? Pah, all in the mind!!!

As always…to *YOUR* sucess

Cheers now and have fun.

Derek

www.apd-marketing.co.uk

Learn Copywriting

Time…

Welcome to the July newsletter, it should be a nice, happy, sunny, summer edition, but with the weather we are having at the moment, it just didn’t seem right!

So, I’m going to talk about a dark subject this month…time.

Why is that so dark? Well, let me ask you a question, What does time mean to you?

As you know I like to ask diffcult questions and this is, without doubt, one of the most diffcult. To illustrate what I’m getting at here, let me hark back to the early 1970s.

I’m not sure if you were around then, but in case you weren’t, early 1973 saw one of the musical landmarks on the 1970s. Pink Floyd released the album “Dark Side of the Moon”. It was an amazing album for sure; I  certainly liked it – still do in fact! Many other people felt the same as it stayed in the album charts for about six years. I think it was
number 1 for over 60 weeks – that’s a long time!

Anyway, back to the point. The album contained a song called “Time”.

And…it has probably some of the most poignant lyrics concerning this issue.

I’m not sure if I’m really allowed to do this, so my thanks in advance to Roger Waters, Nick Mason, Richard Wright and of course Dave Gilmour who comprised Pink Floyd at the time.

Here are the lyrics…

Ticking away the moments that make up a dull day
You fritter and waste the hours in an offhand way
Kicking around on a piece of ground in your home town
Waiting for someone or something to show you the way

Tired of lying in the sunshine, staying home to watch the rain
You are young and life is long and there is time to kill today
And then one day you fnd, ten years have gone behind you
No one told you when to run, you missed the starting gun

And you run and you run to catch up with the sun but it’s sinking
And racing around to come up behind you again
The sun is the same in a relative way but you’re older
Shorter of breath and one day closer to death

Every year is getting shorter; never seem to fnd the time
Plans that either come to nought, or half a page of scribbled lines
Hanging on in quiet desperation is the English way
The time is gone, the song is over, thought I’d something more to say…

Powerful stuff or what? So perceptive for people so young at the time, but…it says it all doesn’t it?

In case you missed the point, let me spell it out for you.

Time is the most precious commodity you have. Use it wisely! Don’t do what I did and wait until you are in your mid forties to make a go of it.

Do it now. The rewards for the effort spent are worth it. And, with technology today, it really is easier than ever to build a big business that can give you everything you want.

The investment in TIME you make to start your own business, to learn what you need to learn, pay you back with an abundance of future time that you can use for positive means.

But… if you waste your time now, you will look back and regret it – forever.

This is because you don’t ever get any time back. So invest with your time NOW so that you can gain the time you need in future.

This is not, I repeat, NOT a trial run. You only get one go at this thing called life. What are you doing with your precious seconds now? Are you slumped in front of Eastenders or Big Brother? (Sorry, but what a waste of life force).

Are you boozing it away down the pub? Are you “ticking away the
moments that make up a dull day”?

Well DON’T!

Use your time to invest in your future, NOW.

Please, do not be the case that reads this newsletter again in fve, ten years time and thinks “Ouch, that’s me”!

Actually, you will say something a whole lot stronger than that, I can assure you – I speak from experience here.

You have been warned!

It was Independence Day in the US last week, 4th July. Have you got your own independence day planned?

Are your efforts propelling you towards your own freedom from the Boss, from the Bills, from a life of servitude (which is what a job is, after all)?

What does fnancial independence mean for you?

Your business is the means by which you achieve that independence. Every day you work for someone else, you trade time for money and you will never gain independence in that way.

Fact!

So, use your time wisely. Learn what you need to learn and implement it. Stay committed, get fred up and move on to build the life that you truly desire, but…remember.

You only have the benefit of each second just once. Once it’s passed that’s exactly what it is – the past (ooo, that was a clever play on words wasn’t it?)

But seriously, heed this warning and get out there and do something for your future – NOW.

Managing time is a key element in being able to achieve your goals. I am about to go and spend some time on holiday (again)! This is a superb use of my time as far as I’m concerned and I can do it because I invested in my
business and future.

When I get back I will be launching a new amazingly powerful time management tool that will be able to help you leverage your time. It will enable you to manage every facet of your busy life with total control!

It will enable you to build huge projects with a scope you never believed possible before. It is a very, very powerful tool for controlling time on your terms.

The fnishing touches are just being made now; it will be ready for release in mid August.

Think about what I’ve said today. It may make you feel a little uneasy, but that’s good- if it makes you take action and get moving towards your goals!

Every time you hear the word “time”, remember this newsletter and what I
have said.

Now – go for it!

Next month I’ll be writing to you from Vancouver! Live life, enjoy the journey!

As always…to *YOUR* success!]

Cheers now…and have fun!

Derek

www.apd-marketing.co.uk

If you feel anyone else would benefit from this information, please feel free to pass it on.

Thank God for the Bozos!

Indeed, “Thank God for the bozos of this world, for…were it not for the bozos, how would we know we are successful” – Mark Twain.

What a great quote that is to welcome you to June’s bumper birthday edition of the APD newsletter. Now, whilst I’m sure that may cause you to giggle a little, there is a serious point to opening up with this piece of
brilliance from the great Mark Twain.

You see, we are all successful compared to our parents. Thirty or forty years ago people were lucky if they had a television. I remember many of my family being crowded round the television on World Cup Final day in
1966 (yes, I am that old!). We lived in Wembley at the time and my Mum took me up to the High Street to see the Queen before the game!

True, it was a big social occasion and time for a great big party, but the point was…some of my family didn’t have a TV! It was the same year my Dad got his frst car, and boy did he have to scrimp and save for that car.

It took him years – no personal loans or credit agreements, he had to save and buy it cash. He passed his test in 1963!

Nowadays everyone seems to get a new car every two or three years – not then. A new TV every couple of years as the Plasmas get bigger and better.

The standard of living rises daily as technology creates new and faster wealth. Compared with 100 years ago we (the masses) live in absolute luxury.

We also live in the instant gratifcation society.

And…that brings me to a question I have been asked a lot recently.

“How can I make money quickly on the Internet without a product or service?”

Well, I promised you a bumper birthday edition this month, so sit back relax and inwardly digest!

I mentioned a few months back that Affliate Marketing is the way to go and I suggested for people wanting to start on this route that the Day Job Killer product was a good way to go.

I certainly know one person took my advice went for it. I was delighted when he mailed me with a link to his frst site a couple of weeks back. He grabbed the bull by the horns, brought DJK and did something with it.

It won’t be long before he starts to see the money roll in. Good for him!
He couldn’t really afford the outlay, but he knew he wanted more, so he made that quality commitment to get it.

Six weeks…that’s all it took him. Are you prepared to invest just a little bit of time and money in your future?

The lesson is clearly there, are you ready to follow? If so, this issue is a must read!

The reason affliate marketing is so popular is that you can earn online without having to spend time researching or getting involved in product development. You market a fnished product that someone else has
done all this work on.

This in itself is a massive time saving on your part, it is without doubt the most costly part of any business venture.

Obviously you need to do some research into the product and market to make sure you have a ready and willing audience, but the effort you have to put in is nothing compared to developing the product from scratch yourself.

Check out Clickbank for thousands of products you can market.
So, having found your product of choice, it’s now time to put together your plan of action. This is where, in my opinion, many people get it wrong! The frst thing you MUST do is set up a squeeze page. I’m willing to bet you’ve heard that phrase a hundred times and still don’t understand it.

It’s just a simple one page website that “pre-sells” prospects and has a mechanism to collect their email address or contact details in order that they can receive further information from you. It’s a mechanism to
start building YOUR list.

Why is this so important?

Well, it achieves three objectives.

1.  It builds an opt-in list for you (remember the money is in the list).
2.  You start to build a relationship with the prospects.
3.  It allows you to cross promote other products.
4.  It allows you to market the hugely proftable high ticket back end products.

Now, I know that may sound like a lot of work, but once you’ve set up the web page and the autoresponder that’s it. Each “campaign” will then run on autopilot for as long as the product continues to sell.

Rinse and repeat!

This is what you need to do to get started…

1. A domain. I use Biz Hosting. You can fnd them at www.biz-hosting.co.uk (Edit 2009, I now use Tom Hua’s Hosting Bay - much cheaper and much better service…you live and learn!)

They’re not the cheapest, but they are good. The domain is set up and live within 24 hours and if you have a query, they answer straight away. The control panel and stats are easy to use.

2. Then you need an autoresponder. I use .  It’s very easy to use (especially if a techophobe like me can cope) and they are adding new video tutorials every day.

3. A simple website with a pre-sales message on it. There are many web site templates available on the Internet today and there was even a product launched just this week called “Instant Squeeze Page Generator”. Someone saw a gap in the market and moved quickly to fll it! The basic product is FREE, so go get!! What are you waiting for?

Do you start to see how easy it is to get ideas in this market place?? What a great example this product is!

Personally I don’t use it as I use either Frontpage or Dreamweaver and go from scratch. Instant Squeeze Page Generator will do a great job for you, but…if you don’t want to use it or don’t have the “pay for” HTML programs, or can’t afford them, you can use free HTML generators such as Sothink or NVU or Blue Voda (the best in my opinion).

4. The last thing you’ll need is to be able to cloak your affliate links. In my early days I constantly had my affliate links “hijacked”. I couldn’t understand why my conversions were so low. But, I found out that even
remotely “savvy” people could easily recognise an affliate link. They could then insert their own “code” or bypass the link all together.

So, now I cloak! Don’t make the same mistake I did – cloak from the start. You might hear some people suggest this is a “black hat” technique. I say it’s self preservation… and a “no brainer”.You can do this for free, here’s a useful link…

http://www.thatswise.com/free/lessons/0803.html

Or you can buy a tool to do it for you. It’s a little bit “techy” and I did try doing it for myself, but…in the end, I just decided it was easier to spend a little bit of money on a tool to do it for me.

What takes about 5 minutes to do manually takes 45 seconds with the tool I use.

I use Jim Edward’s Affliate Link Cloaker. It is incredibly easy to use and more than worth the investment of $59. That’s less than £30 in proper money.

Am I making this easy enough for you?

Once you’ve got these items together you then just need to write your copy and you are up and running as an affliate marketer.

Just one simple web page for each product you are promoting, that’s all you need. If you want to make your pre-sales page even more powerful, add a free bonus that can ONLY be sourced through your squeeze page.

This has the double-edged beneft of increasing sign ups and sales. It’s a powerful tool to use.

Not sure what to write? Well, simply go to the sales page of the product you are promoting and pick out a few of the more powerful selling points and use them to write your copy.

Keep the page short, certainly no more than 500 words and make sure you paste the capture drop-down box from your autoresponder into the page. Don’t mention the product by name on the squeeze page, leave that
to the actual sales page you’ll be directing the prospects to. Just show the benefts to entice at this stage.

You should have an autoresponder series set up so that as soon as anyone clicks on the drop down, they get an email with the information they need, that is to say directions to the sales site. Use the double opt in method in your autoresponder and offer a free gift as inducement to “sign up”. Tell them they will receive the occasional mail from you when you have something that will be interesting for them and…you are done!

As I have said many times before, over-delivering and offering outrageous value for money is the way to build a BIG business online. Follow this method and you will have built immediate trust in your prospect’s
minds.

Your autoresponder should be set up to maintain contact every 4 or 5 days initially. These messages should be pre-written ready for when you launch your campaign.

Just a side note about the content of your messages. Some people just market, market, market. I like to make sure I send out good and useful content about half of the time and market the other half. Yes, I do mix
marketing in with content, but I do like to make sure what I provide is useful and worthwhile – particularly as it’s free!

This month’s newsletter is, in my humble opinion, a good example of over delivering. It’s free, but the information contained herein is actually worth a lot of money. Especially to YOU, if you use it as the basis for getting your own affliate empire up and running!

Moving on, another major failing is that aspiring affliates set up one campaign and then expect all hell to break loose and their bank account to bulge with thousands of ££££s.

You have to learn by trial and error and fnd out what does and doesn’t work. Look at other marketers and what they do. Look at Google Ads and see the ones that are there week after week – they are obviously the successful ones.

Build a portfolio of products that you are promoting. Keep the ones that earn (until they don’t) and ditch the ones that don’t – quickly. An old maxim from my recruitment days – “If you’re going to fail, learn to fail quickly”.

This is the strategy to build a long and lasting affliate income. Good luck!

If you want to get into this area more deeply, I can recommend Chris of DJK fame’s other products.

Affliate Project X takes it from the ground up. It does assume some basic knowledge, but some of the tips and tools Chris gives you in this product are very powerful. The reader I was talking about earlier purchased  APX along with DJK and he is up and running. Yes, it takes some time to integrate all of the information, but it is well worth it if Affliate Marketing is the way you want to go.

If you are a complete “newbie” (I hate that word), Chris also has a product called Affliate Commandments.

This is a small PDF document (about 15 pages) that has twelve basic rules that you should adhere to when marketing as an affliate. They are, I guess, things that came to light after DJK and APX were released.

It only costs $9.97. Now, you may be asking, why should I pay out even more money?

Good question.

The answer is simply this. If you are new to this game this product comes with a complete newbie guide to everything “Affliate Marketing”.
What I’ve given you today is a “helicopter” view, a basic template if you like. This add on (to a $9.97 product – that’s less than a fiver in our money) is absolutely invaluable to someone starting out in Affliate Marketing.

It gives you everything, most of it in point and click detail. For a fiver it’s got to be one of the best value products around. It also gives you access to an on-line video presentation. Cracking stuff!

Now talking of copywriting, which I was about eight paragraphs ago. The Write For Riches product is due to be delivered any day. I’ll be mailing you out when it’s here.

This product really is the “be all and end all” of copywriting products. It is a comprehensive package of DVDs, eBooks and MP3 fles that cover every possible angle of advertising, copywriting and headline writing. It even has sales page generator and headline generator software included.

If you want to learn to write copy that will make you shed loads of dosh, you simply must get your hands on this product.

As I say, I’ll mail you as soon as the physical products land at the offce.

Now…as it is my birthday this month, I did promise a bumper edition, so as I hope I always do, I shall deliver!

I got some interesting “insider” information last week that I thought I’d share with you.

If you’re using article marketing or content on Adsense sites, this might affect you.

Google is currently mounting a sustained campaign against duplicate content on the web. So, if you’ve been using PLR content or software programs that “change” or “spin”content or you’re using articles from the
article sites – beware.

If you’ve noticed your ranking dropping like the proverbial stone, this could be the reason.

Google has always maintained it’s raison d’etre was simply to provide quality content for its users. And, being in the powerful position it occupies, it has decided it’s had enough of crap generated and duplicate content.

From now on, if you want to keep your ranking position, it’s not going to be any good at all recycling old and much used articles or content. What you use is going to have to be signifcantly different – unique as well as relevant.

The autopage generators and article spinner tools are dead – sorry.

Google is using a new algorithm which is called LSI, or Latent Semantic Indexing to search out and destroy this type of content. It not only looks at words but phrases as well and it is able to contextualise. That’s to say it can “understand” the context in which a word or phrase, or even a theme is written and…it has over 600,000 phrases as its reference source.

They recently patented this algorithm and it is now in use. You have been warned! Your content MUST now be unique and relevant. The themes must now be consistent and it’s how the themes are weaved into your copy that is important.

If you are going to use PLR or article content, you are going to have to make sure it is at least 30% unique to avoid a duplicate content attack by Google.

You have been warned, keep a close eye on this side of your business.
Well, that’s it for my bumper birthday edition, pretty intense this month, eh? But…lots of useful and proftable information – if you decide to use it that is.

I promise to lighten up a bit in July!

If you have any comments, questions or observations, or indeed anything you’d like to add that might be useful…I’d love to hear from you.

I’ve been reading an old PMA book from the 80s this last week, just to inject a little bit of positive and it has some great quotes in it, so I’ll fnish with….

“Whether you think you will succeed or not, you are right.” – Henry Ford

Until next month, believe you can do it - get out there, do something and go for it.

As always…to *YOUR* success.

Cheers now…and have fun!

Derek

www.apd-marketing.co.uk

Internet Marketing from APD

Turn Time Into Money

Welcome to the May 2007 edition of the APD Marketing newsletter.

First of all I hope last month’s “kick ass” newsletter served its purpose and jolted you into action.

How much have you achieved since Aprils edition?

Another tough question, but…no more kicking backside this month, just a friendly reminder to get on and do something! After all, it is in your own interest…isn’t it?

As it happens, I’ve just put the fnishing touches to actually writing down my entire time management system. So, soon, very soon, I’m going to make my powerful time management system available for everyone. And…since I kicked my own rear end and re-implemented the system, things have been fying. It’s incredible how much I’ve got done.

Edit 2009, this system is now available as Total Control - learn how to control time and money. If you haven’t got it, go get it…it has changed lives!

Alison is just proofng the eBook at the moment, so as soon as it’s ready for release, I’ll let you know. This is a set of really powerful tools that will just sky rocket your effectiveness and ability to get things done. It will also massively increase your ability to develop new projects.

I know it blew Alison’s socks off and she has now implemented the system as well. She is absolutely amazed at what’s happened to her ability to just power through incredible amounts of work in a short space of time.

I’ve got some guinea pigs (in the nicest possible way) working the system right now. Once they report back with any minor tweaks or changes that may be needed, I’ll be putting it out on general release just as soon as I can.

Make sure you watch out for this, as it will really enhance your ability to move on to real wealth!

So, moving on. It is indeed story time this month.

I’ve been having an email exchange with a guy this last week or two. He’s young, enthusiastic and desperate to make his way in Internet Marketing, so we’ve been discussing a few issues this last couple of weeks.

By the way, I love it when people are so enthusiastic, it rubs off on you, doesn’t it?

Anyway, he said something that got me thinking. Basically, he’s decided, as he doesn’t have much seed capital, that he’s going to go the route of affiliate marketing.

My view? If you’re starting at the bottom with very little money, it’s a great way to get going and quickly get up to a six-fgure income (provided you get it right).

So, what did he say?

Simply this…” I’ve been told it’s all about making money not friends.”

I thought I’d mentioned this topic in passing last month. Things such as over delivery being the way to go and proper, quality service - but clearly the message didn’t get through.

It also made me think about an affliate program that I’m in. A program where orders have been outstanding for over a month and I can’t get a reply from the help desk that gives me any comfort.

Obviously I can’t tell you which program it is, but if you knew, I guarantee you would fall off of the chair you are reading this from. So, I thought I would give you the benefit of my wisdom on this touchy, feely subject this month.

You see, the Internet is an impersonal place. You can’t see the person you’re dealing with. You can’t see their offices or what they’re wearing. And, people are naturally suspicious, it’s the human condition – particularly when buying online.

So, I believe you have to offer exceptional service. Exceed people’s expectations.

If you do this, the viral word will spread in your favour. Fail in this or try to pull the wool over peoples eyes intentionally…and that viral word will become particularly virulent and attack you with gusto!

So, here are a few ideas that might just help you get this area right.
Look After Your Customers

It’s much easier to KEEP a customer than gain one. 80% of your business comes from 20% of your customers (the Pareto rule for those that are interested). These are two key principles in your customer management.

Offer free stuff, special discounts, basically do whatever you need to in order to keep your customers, to keep them coming back.

Time Keeping

I mentioned above I can’t get an answer from a helpdesk on a key issue with one of my affliate programs. The bottom line is they have five BIG orders that they have just not delivered for over a month. Big-ticket items. All they will say is “they are out of stock”.

Having spent good money promoting them, I want to know when they are going to be in stock so I can turn what is a current loss into a profit. A fair question in my humble opinion!

However, I just cannot get an answer to the question that I have now sent them four times. They fudge the issue constantly. How would you feel in this situation?

So, the rule has to be - always answer queries on time and honestly.

Everyone knows email is almost instantaneous. I know if I haven’t had a reply within a few hours I start getting tetchy about it. I’m sure most people do. So, answer emails promptly.

Don’t Promote Crap

This is the quickest way to lose customers! You only have to do this once and they’re gone forever. Plain and simple. You might make a few quid up front, but…long term the damage is irreparable.

I only ever promote products that I have tried and tested myself.

Test Your Systems

I know this might seem obvious, but…you should test that your sales mechanisms work before you go live or start promoting a product. If you’re working as an affiliate you’ll know, as you would have brought the product yourself. If it’s your own product, just make sure.

People will just go away again if the sales process doesn’t work. I guarantee no one will bother to tell you, so test it yourself.

You Can Apologise

Indeed, if something goes wrong you should apologise. It’s common decency. In this break-neck culture that we find ourselves in, traditional values have slipped.

However, those values are still very much sought after by most people, particularly in business.

Indeed an apology for an error can be turned into a positive, and a customer made more loyal.

I had a situation where a refund just got missed out of the system. I had one very irate customer and rightly so. However, I apologised and made the refund that day. I also sent him a complimentary eBook. He’s now purchased two products from me – I rest my case.

Sometimes things will just go wrong - no matter what you do, so, don’t be afraid to apologise.

So, to sum up, take a look at your business from the customers’ perspective.

Is there a reliable contact mechanism? Is your website professional, does it all work? Does the order process work? How do you deal with your customers?

Just take a second to think how you like to be dealt with yourself. If you apply that to your own customers you won’t go far wrong!

And…finally.

At last, the portal is alive and kicking. Please feel free to go and have a browse and download the free stuff.

All the past newsletters are there (theyre here now actually - March 2009) and the business course in case you missed a part or just lost it plus some new free stuff – enjoy!

I’ve transferred the portal to the main domain at…

www.apd-marketing.co.uk

In the fnal analysis, once I’d got this job allocated it took just one and a half days to complete.

And…that includes sitting down with the developer and doing all of the “business analysis” – that’s putting the design and specification together of how the site should work.

There may well be a few “bits” that don’t quite work properly and a couple of bits still under development. BUT…I did promise it would be done by this month, otherwise I seem to remember I suggested some ridiculous forfeit.

However, it is live – whew!
Both the Time Management and Copywriting products should be ready this month, I’ll mail you when they go live.

Otherwise, that’s it for May, I’ll be back in June with a bumper birthday edition.

As always…to *YOUR* success!

Cheers now and have fun.
Derek

Internet Marketing from APD

Hello and welcome to the April 2007 newsletter, a little later than usual this month due to the Easter holiday.

And, to be honest I just cannot believe Easter has come and gone! It only seems 5 minutes ago it was Christmas and yet here we are sunny, warm weather, the Cricket World Cup, the Champions League Quarter Finals…Quite remarkable!

So…KICK ASS TIME

So, having reached this milestone in 2007, it got me thinking about how quickly time seems to pass these days. And, it also made me sit down and take a really serious look at what I’ve achieved so far in 2007.

If I’m honest with myself, I’ve actually taken it easy so far this year. When I did take that long hard look at my achievements for 2007 I was suitably
unimpressed.

It reminded me of 2003 when I was first starting out in this business and I just couldn’t seem to get things moving “in my direction” for love nor money.

This in turn reminded me of an old saying that I used to quote at my recruitment consultants back in the halcyon days of IT recruitment.

“If it is to be…it’s up to me”

In other words, no-one is going to do it for you (or me, come to that). YOU’RE the only one that can make it happen. It’s governed by a “universal law” you see. The more you put in the more you get out – simple really.

Take gravity for example. Drop a heavy anvil…and sure as eggs is eggs, it will hit the floor (make sure you’re foot is well out of the way first though). So it is with your own life.

Don’t have the things you want? The house? The car? The holiday?…The
partner even? Life a crock of sh*t?

Well, what have you done about it?

If you don’t have what you want from life the universal laws are clearly not
working for you. You’re not moving the “flow” in your direction.

The only way to make that happen? Simple - Do more.

Get motivated, get focussed, plan and take action.  Once you start to take
focussed action you will notice that things start to go your way again. First of all it will be little things, then bigger things, then…within a few short days of taking massive action you will really be in the flow.

You will feel positive, you will feel better in yourself, you’ll have more energy and lo and behold, you’ll start to notice that things are indeed flowing your way.

Longer term, you will go on to achieve that which you truly desire.

Now, as you can tell by the title of this newsletter, I wasn’t going to do a kick ass motivational bit, but the truth is…I needed to kick my own backside. So, I thought I would share my butt kicking with you.

My goals for the next three months have now been firmly set, broken down into bite sized chunks and believe me…I am definitely taking action! Hopefully you’ll see some of the results over the next three months!

I hope that little slap on the bottom helps you get motivated and taking action as well. Go for it!

If you need some help with this, check out my Total Control product, it’s dynamite for getting you going and taking massive action!

Incidentally, one of the first things I have done in my new “go for it” mode is to drop PHP-Nuke for the portal. It had become a complete drain and was going nowhere…fast. I now have a new, much simpler direction, taken my own advice from a couple of months back! If the portal is not up and running come the May newsletter…well, watch this space!

Moving swiftly on, (as this has now turned into a bumper edition), this is what I was planning to talk about this month!

THE LIFEBLOOD OF YOUR BUSINESS

How many times have you heard the phrase “the money is in the list”? If you’re trying to be successful on-line this is something that you need to have very firmly ingrained on your brain!

There can be absolutely NO doubt, email marketing works. I guess the key
reason it is so powerful is that it enables you to contact the customer instead of forcing or waiting for the customer to contact you.

It is also vitally important because no-one ever got rich just selling one £29 or £49 product from a website. So, you have to be able to capture your prospects details and build a marketing database.

In sales (from whence I came), I was always taught that a customer needed
seven contacts to build enough trust to buy from you. It is my belief that this holds true on-line…it’s possible even more than seven contacts are needed in
this environment , without the potential for face to face meetings.

So, you need to capture your prospects contact details and then market to them effectively over time to build their trust. Once that trust is built, then you stand a much better chance of actually selling them something and tripping them over from prospect to customer.

So far, so good. But… what about the $64 million dollar question?

How do you effectively build your database?

Tough question… no easy answers.

Even in these enlightened days of buying online, people still do not like to give away their contact details. However, the only ethical way to market via email is to make sure you have collected the prospects permission to communicate with them.

Just one word on Spam – don’t. Enough said, I’m not going to bore you with the reasons why not again – I’m sure you’ve heard it a thousand times. It’s simple, always get permission via an opt-in.

So, how do you induce (in the nicest possible way) your prospects to give you that valuable email address?

There are a number of ways.

However, in a nutshell…you have to give them a damn good reason to do it!

You have to provide them with an overwhelming reason to want to hear what you have to say on an on-going basis.

The way I do it is give stuff away free. For example, there is my free seven-part business start up course. I hope you found it useful. Certainly the feedback I get suggests you find it so!

I also offer this free monthly newsletter. I use this as an inducement on another one of my sales sites. Again, the feedback I get suggests that for something that doesn’t cost anything, you find it valuable and helpful.

So, my way of “inducing” prospects to want to hear from me is to provide
outrageous benefits through lots and lots of extremely useful free stuff. I like to think I over deliver.

It’s very easy nowadays to use the little drop pops like I do to offer your
inducement. I get mine free from AWeber.

(please feel free to have a look, they’re excellent) but you can also get them from PayPal and many other sources.

But, come what may, it is crucial that you constantly offer new inducements to make sure your prospects keep coming back. If you do that, there is a much high chance that some time in the not too distant future they will move to the next stage of the sales cycle and become a buyer.

Once your prospect has moved to that buyer stage buy purchasing your initial offer and the trust is there, you can then move on to sell them lots of valuable back end products…and that is where the true profit in this business lies.

On that happy note, I’ll bid you farewell, and look forward to hearing your
success story!

Remember – plan, take action and go for it!

That’s it for now, more next month, until then,

Cheers now and have fun.

Derek

Derek Armson

www.apd-marketing.co.uk

Learn Copywriting

One Thing At A Time!

Many, many moons ago (and I mean many), when I was setting up my first direct response business, I was given one piece of advice that has stayed with me throughout the years. That advice was as follows:- “Only ever give your customers one thing to do at a time”.

At the time I wasn’t quite sure about this, but, ask yourself, what are you like as a customer?  Yes I know we all want quality service and think we are discerning consumers, but….. and you know this is true, we can all be pretty stupid on occasions. And, yes…I do include myself in this bracket!

This entire matter was brought home to me very firmly recently when I was
having a chat with one of my colleagues in this great industry of ours. He’d just set up a new website and had two very similar domain names to make sure he caught all customers who tried to type in the variations or had mistyped the URL.

I thought this was very sound marketing indeed.

However, after a while, he changed the offer on one of the domains to something different. Now I think he thought he’d just like to test a variation on the offer, however….

This is what happened. On the Monday morning, the ‘phone became red hot.
Ahh, good you might think. However, people were looking at both and trying to compare one with the other. So, the ‘phone was hot, but with questions like:-

“What’s the difference?”

“Which is the best product?”

“Which product would be better for…?”

“Why is A more expensive then B?”

And so it went on, question after question after question.

When my colleague finished, totally exhausted many hours later than normal that day… sales had slumped through the floor. Very few sales had closed, but web site hits were great. Not good marketing!

The bottom line?

Well, my friend had loads of prospects ready to buy, but they had got confused about the nature of the offer(s), so being unsure, they ordered nothing at all.

So, the message has to be, once you want a prospect to take action, make it as easy as humanly possible for them to do so. Tick this box here, put this
information in there, click this link - sale done!

Make it as easy as possible. As soon as you add some twist into the process
prospects fall out of your sales funnel at an alarming rate.

I remember from my sales days, a saying we used to employ – K.I.S.S.

It stands for Keep It Simple Stupid.

In other words, make it EASY for your prospects to buy from you. Make forms as easy to follow as possible, put instructions in words of few syllables and make sure they have all the information they need to make the right decision. Reinforce the sales message (benefits) at the point of sale.

My friend knew all of this, but thought he would be clever and try to give himself a little sales boost. It backfired badly and is a timely reminder to every one of us in this wonderful business of ours. Always keep K.I.S.S in mind!

By the way, I’m not advocating that you shouldn’t test. You should…but always make sure the tests are separate and you always have a control to refer back to. However, this is a different subject that I’ll cover in a future newsletter. It is also the subject of an entire DVD in our upcoming Copywriting product, more on that later though.

I mentioned last month that the APD Portal should have been live by now.
Unfortunately, it’s still not quite made it. This is the price you pay for trying new technologies – well new to me anyway!

We’ve been trying to build the portal in something called PHP-Nuke. It’s a great tool for building websites that need to hold a lot of information, but…it’s a bit of a law unto itself. The problem has been getting the PHP-Nuke environment onto the APD domain. It’s been quite a challenge!

Anyway, we’re very nearly there now, and I hope to be able to announce the
launch in a few days time. Perhaps another timely reminder to K.I.S.S!

On a different subject entirely, despite my lack of time this last month, I just had to have a dabble with some of the Day Job Killer methods. I am pleased to report that without dedicating that much time or effort, I have managed to mount three campaigns.

I’m still waiting for the sales to complete on two campaigns, but they do look
encouraging. The first campaign made just over £30 in one day. OK, that may not sound like much, but if you tune the methods more finely and get them exactly right, that £30 could easily be £60 or £70. And..if you multiply that over numerous campaigns as suggested, that quickly becomes an awful lot more.

The DJK manual actually suggests that you should be running approximately 100 campaigns at any given time. Each takes between 1 and 2 hours to research and set up.  I reckon if you average out at £45 / day over 100 campaigns that would be £4,500 / day. (Maths GCSE you see).

£4,500 per day for, say 150 hours work, residual type income as well. That
sounds like very good business to me.

I’m not sure if it would deliver at that level day in / day out yet as I’m still testing, but the figures do look good.

So, once I’ve got the portal up and the Copywriting product launched, guess what I’m going to be dedicating some time to? I’ll give you three guesses, I reckon you’ll only need one!

If you want to have another look, here’s the link again.

Day Job Killer - Click Here To Find Out!

I’ll make sure I keep you posted with my progress on this one.

If you want to contact me about anything in this newsletter, please feel free to drop me a mail on  derek@apd-marketing.co.uk  I look forward to hearing from you.

OK, that’s it for March, more next month.

Until then, cheers now and have fun.

Derek

Derek Armson

Internet Marketing From APD

Learn Copywriting

How To Turn Your Time Into Money