Financial “Goings On” And Free Traffic For Your Website – September 2008
Hello and welcome to the cold, wet, windy September 2008 issue of the APD Marketing newsletter.
Well…where do I start?
I was in audience with Tom Hua yesterday afternoon and my mobile suddenly went beserk…much to my embarrassment! I thought I’d switched it off!
I mentioned on Friday that I was holding off the newsletter while I was waiting for some hot info from one of my old City chums, little did I know what was going down!
By now you will all have heard the incredible news about Freddie Mac and Fanny Mae.
To give this news a little perspective, these two giants of the U.S mortgage market underwrite (that means guarantee) nearly half of the U.S mortgage market.
What’s that worth? Well between them Freddie and Fanny “own” $5.3 TRILLION of mortgage debt.
That makes Abramovich and Mittal look like small fry!
It’s my guess that my City chum knew this was going down but couldn’t say until this morning…that’s what he alluded to anyway.
It’s also my guess that the Fed announced this on a Sunday to make sure they had at least some degree of control over how the markets reacted. If this had suddenly been announced once trading had opened today, all hell would have broken lose!
Sadly it stole my thunder a little, but I can live with that :>)
It was also interesting that the Nationwide takeover of the Cheshire and Derbyshire building societies was buried in that old chestnut “the bad news day”.
No fanfare, no big takeover, no windfall prizes for account holders, just relief that the smaller account holders savings and mortgages are now safe…after all Nationwide is safe. No, I’m not playing with you here, Nationwide is still a membership organisation (one of the few left) and it has to play by very strict liquidity rules.
So…what’s the point of all this?
Well, if you remember back when all this bad news was first breaking I wrote about how all this supposed economic turmoil was to a very large degree “whipped” up by the press and that these supposed economic tsunamis were, in the great scheme of things, just little ripples.
I still believe this to be true, although this ripple is turning out to be quite a bit bigger than I originally thought.
However, the fact remains that the economy (in the U.K) has just stopped growing. That means that multi billions of pounds worth of business is still completed each and every day.
If you look at the job pages in the papers, they are still full.
I guess an old recruiter never dies…yes, sad isn’t it? But…I still look around the job boards and still occasionally set up job search agents!
So, out of interest, I set up a few job agents for recruitment jobs and not to put too finer point in it was overwhelmed by responses.
The job market is alive and well (if you should happen to want a new job…can’t think why though). Although the City is squealing, but…that seems to be the only market that is. I had to cock a wry smile at that!
Coming back to the weekend. As I mentioned a small group spent the weekend being trained by Tom Hua. He also brought along Brett McFall and Ewen Chia (more of these guys in a minute).
The point is this. These guys are reporting their best ever sales figures. That means the online world is not only alive and kicking, it’s profiting from the uncertainty that abounds.
That uncertainty is more uncertain than I thought, but Internet Marketing will continue to grow and get bigger. And, it is at times like this that people, smart people like you, look to take their destiny into their own hands and build online businesses with long term residual income potential.
It really, truly is the only way to fully protect yourself against the economic “bad weather”. Yes, those ripples might be relatively small, but if you get caught on the downside of one, it can still hurt.
Indeed, if Freddie and Fanny had “gone down” that would have caused a tsunami. Now the poor old American tax payer is picking up the bill!
But, if you put all the hype aside, there is still plenty going on economically and online sales continue to grow exponentially (in all niches)…it really is the only place to be. To secure your own future!
So, what did I learn at the weekend? First up, I got another serious injection of positive. I just love spending time with like-minded people who just want to learn and grow their businesses… secure their futures. Gain peace of mind.
Would you have been prepared to “give up”…I really should say *INVEST… a weekend to learn more about how to take your destiny into your own hands?
Here’s a little taster of what I learned over the weekend.
How about “how to get a ton of free traffic to your site”?
Sound good?
Actually, that “ton of free traffic” phrase is somewhat overused isn’t it? But, there are many techniques you can use to drive traffic to your sites for free.
And, there is a difference between paid traffic (pay per click) and non-paid traffic. The main difference is this.
Paid traffic is short term. You pay for it, it comes, hopefully it has a look, even more hopefully it buys…and then it goes…that’s it. It is because PPC traffic is so “nebulous” that you *MUST* have a contact capture mechanism on your site!
So that you can collect a name and email address and market other products and services…the money is in the list…but you know that don’t you?
However, free traffic has a more long term nature.
Take article marketing, a great way to get free traffic to your site.
If you write an article about your given subject and submit to an article directory, that article stays there forever.
The article itself should be 300-500 words long and optimised around a *SINGLE* keyword. That keyword should not be generic or broad, for example “tennis”.
It should be at the “buying search” level (sometimes called “long-tail” keywords). Perhaps a review of the advantages of the “Dunlop Super Server 500” tennis racket. O.K, yes I’m sure you can tell I don’t play tennis! Does a “Dunlop Super Server 500” exist? No idea, but you get the point.
The article should be based around this keyword that people would type in when they have done their research and are interested in actually buying.
Now, having written the article you have the option to put a resource box at the bottom of the article with a back link to your sales page (for “Dunlop Super server 500” tennis rackets!)
Really hot tip…put a benefit in the resource box, don’t just make it about yourself. People (buyers) want to know “what’s in it for them”. Remember WIIFM (pronounced “wiffum”) – “what’s in it for me”. Everyone buys from their own perspective!
Now, here’s another really hot tip for you. You only need to put the article on one site!
Yes, all of the other article sites take from…
That’s all you need do. This site is a PR6 and in the top 350 on Alexa! That is some serious “clout”. And…hey presto you have a back link to your site from a PR6 site and Google will start to take notice.
Other people can now use your article on their site, in their ezines (they have to keep the resource box) and suddenly you have a little workhorse out there pulling traffic to your sales page.
How easy is that?
Put twenty articles up and…well you get the picture. A couple of hours work…traffic for life.
If I’m honest I knew this before the weekend, but…it jogged my memory and reminded me that the last time I sent an article to ezinearticles.com was over 9 months ago!
I dread to think how much traffic I have missed out on because I’d forgotten this very simple, but hugely effective traffic technique.
That, is a great example of what you can learn when you go to events such as the (albeit private) one I attended at the weekend.
You get to meet great marketers in person, and they are genuinely giving people, they want to see you succeed, as I do!
They will give you as much time as you need to get your own questions answered and…they will impart great knowledge to you.
Yes, they will sell to you as well! But wouldn’t you in that situation :>)
However…you gain so much at these events.
I can pinpoint the moment my business started to really take off and it was when I started to attend these seminars!
Luckily for you, Tom Hua, Brett McFall and Ewan Chia, plus a host of others are pulling a 4 day repeat performance next weekend in London.
I seriously hope you will be able to make it along so that *YOU* can learn how to take your business to where you truly want it to be.
Click on the following link to get the full story.
www.apd-marketing.co.uk/apdrecommendswis.html
In short, you can spend 4 days rubbing shoulders with *ELEVEN* of
the Internet’s most successful entrepreneurs. Watch as they show you *LIVE* how to build an online business and secure your very own financial future. And I must stress…this isn’t theory, you will see live worked examples of money making websites and businesses built before your eyes.
You’ll get to see the insider workings of successful online businesses.
Do have a look.
www.apd-marketing.co.uk/apdrecommendswis.html
You know it makes sense!
O.K, that’s enough for this month. I hope to see *YOU* at World Internet Summit next weekend.
As always…to *YOUR* success
Cheers now, and remember to have fun!
Derek
Why not Learn to Massage!
If you feel someone else would benefit from this information, please feel free to pass it on.