APD-Marketing Newsletter

 Hello and welcome to the October issue of the APD newsletter. Sorry it’s a bit late this month, Lee and I have been negotiating some big deals in what for us will be new markets.

It’s exciting stuff and I hope to be able to tell you a bit about it before Christmas (Ouch…I said Christmas…did you see the Christmas ads on the T.V this week? How ridiculous!)

Anyway, as promised last month, I am going to finish off the Internet Marketing route plan to success in this newsletter.

Blame Google for the delay :>)

If you remember back to August I was just about to configure your autoresponder.

Once you have set up your autoresponder (with the “global” settings) and your confirmation page… you will need to send the course parts in sequence.

Now, you can send the content within the body of your emails if you like, I have done this in the past. However, you want to subtly sell stuff in your course…to try and make some money.

Yes, you can have affiliate links in your email, but I prefer to send readers to a page on my site where the course is housed.

This gives me many more options. I can add graphics (and make them affiliate links) or have Adsense on the page, show banners and also have hyperlinks to my own related products or…to be honest whatever I like.

I get so much more flexibility if I get them to a page on my site…plus there are links to the rest of my site! This is not really rocket science is it?

Just a quick note on the subscription confirmed page…this is the web page that your subscribers will be sent to when they click on the confirmation link in the email they receive from your autorsponder (to check they actually did sign up for information).

I don’t sell to my prospects on this page. I simply thank them for subscribing to my mailing list and give them a brief overview of what they can expect. You can use this page to sell or direct to a pre-sales page if you wish.

So, your site is set up, now you have to get people to come to the site.

I will talk on market research in depth over the next couple of months as it is an absolutely KEY area that you must get right…along with your keyword research.

Normally I like to send people to a squeeze page to collect their name and email address so that I can plug them in to my autoresponder. They get value from me in terms of the eCourse and I can sell to them on an ongoing basis. Yes, the money is in the list!

You’ll need to have a way for people to sign up to your list and for this you need to get the html code for a subscription box from your autoresponder. Insert this html in the appropriate place on your squeeze page.

So, your autopilot system is now ready.

Before you do anything in terms of live marketing…TEST out your system. From top to bottom, start to finish!

Here’s a list of things you MUST check!

Once you are sure that everything is working, you can start marketing!

During your market and keyword research you should have worked out all of the main root keywords (for example “social traffic”) as well as a full list of long tail keywords associated with each root keyword.

Again, I will return to how this should be done (in detail) over the next two months.

Once you have found your ten best (high KEI) keywords, you need to market around these. Again, I will deal with the criteria you should use in the research newsletters.

Write articles at the “authority” sites (HubPages, Squidoo, MySpace etc)

Post articles at the main article sites. Lee and I have just tested out Mass Article Control, you can read our review by clicking this link.

The problems are now sorted and I highly recommend this product as a huge time saver!

When you set up your article site memberships make sure you write a relevant author resource/bio box. This is a crucial part of the system that you need to spend some time on. Don’t waste the efforts of your article writing by slapping down an ineffective bio box like, “Derek Armson is an Internet Marketing expert. Click here to find out more info www.internetmarketing.com”

Your author resource box is a mini salespage where your one goal is to get that reader to click on your link. You only have a few sentences to hook the reader with curiosity and then give him a powerful reason why he should click on your link.

In our example, I would probably use something similar to the follow:

“Derek Armson is a Internet Marketing expert who recently developed an eCourse that details a step by step process for building a profitable online business. If you are interested in learning “How To Make Money Online” then get this eCourse and get yourself up and earning in no time at all, please click here: http://www.internetmarketing.com”

Note…most article sites DON’T allow anchor text links in their bio boxes. Where they do, the link would read “click here to find out How to Make Money Online”

Better isn’t it?

So, your article sites are now set up, so pick your first long tail keyword, and write an article about it.

Be sure to include the keyword phrase in the title, the article keywords and an article density of about 2-5%

Writing articles is a pretty basic action. You start of by saying what the article is about (using your keyword phrase). Then you talk about the importance of the keyword phrase and how to improve on it. And then you end with a paragraph summarizing what you just wrote about.

An easy solution is to create “tips” articles, people love these particularly if you use a number as well. I’m not sure why this works so well, but it does! So if our first long tail keyword is “make money with affiliate marketing”, the article would be: “Ten Great Tips to Make Money With Affiliate Marketing”.

The next bit is important. The authority sites have VERY strict rules on duplicate content. Post your articles there first adding videos and images.

Before you post to the article sites, make sure you change your articles! You need to change them at least 15%. This is easier said than done and is why I use Mass Article Control as it has a great article spinner in it which makes it easier to get that variation in a relatively quick time span.

You now need to repeat this process with the remaining 9 keywords! Who said this was easy!

Why so many so quickly? Like I said before, most newbies tend to get discouraged prematurely because they don’t see immediate results. By forcing yourself to write and submit the initial 10 in one shot (over 24 hours), you will see big results quickly.

I can write a decent article in about 20 minutes, but most people (I believe) take a little longer. With practice, you’ll get much faster.

Now, the critical part is to “socialise” your articles, hubs and squidoo pages.

If you use the Instant Social Traffic Formula this is all automated and you can do this very quickly. If not, it’s a long slog!

But you need to bookmark all of your articles and authority pages to as many of the social media as you can.

If you do this you will find that you start to rank very highly on Google Page One for your target keyword. This will of course bring you a flood of traffic.

Clearly you can use Adwords to get paid traffic quickly, but it is becoming expensive and there are more and more hoops to jump through.

If you have done your market and keyword research correctly, your keywords will automatically be in relevant groupings for your ad groups. However, the vagaries and “ins and outs” of Adwords are not for this month!

Having got to this stage, give yourself a break!

eriously, it’s intense stuff. Which is why I use tools such as Mass Article Control to help! (Remember I only ever tell you about tools I actually use and have PAID for out of my own money).

After a couple of days find the next ten keywords and rinse and repeat!

Try and get in to the habit of writing and submitting at least one new keyword rich article every day. Somedays you will do two, or three articles, somedays it just won’t happen…but always try to get at least one done. It should take you no more than an hour a day. Whenever you run out of keywords, build a new group of 10!

Very quickly you will have 40 or so articles floating about. Once you get to this stage you should be getting a fair amount of traffic to your squeeze page. My squeeze pages convert between 15-40% of website visitors. Yours will probably do the same.

You should start to see the gradual increase in daily Adsense income generated. You will also get a growing number of affiliate product sales as your subscribers go through the series of autoresponder messages you are sending them.

At this point, you should have a consistent and growing source of income. If you keep writing and submitting articles the proper way, you should maintain or further grow your monthly income.

What does this mean to you?

Remember to keep plugging new messages into your autoresponder sequence to not only promote new and different products aligned to the niche, but also to give away free valuable information.

I like to give free information two out of every three emails and promote one out of three. It shows you are keen to give true value to your customers.

And with the unlimited lists you can keep on your autoresponder, you can repeat this process as many times as you like in as many niches as you like!

What if you were able to get your first stream to generate $1000 per month? Wouldn’t you be confident that you could repeat that amount in a different niche?

This plan can work in any niche. Just follow it and you’ll do O.K!

Oh, and don’t forget about the ability to send broadcasts out.

Say someone who has a new product wants to do a joint venture with you. He’ll split the profits with you 50/50. So then you send out a broadcast to your list recommending this new product.

Because you have taken the time to develop a relationship with your list, you will have created a level of trust with them - and that is vitally important.

So when you recommend a product, many of your subscribers will definitely review the offer. And you will get a fair number of sales for virtually no work other then sending out an email to your list. I repeat, the money is in the list.

So, that’s the end of part two! I hope this plan helps you. It’s much easier when you have a step by step plan to follow!

That’s all for this month, I’ll be back at the normal time in November, when I will talk about niche research.

Until then…to *YOUR* success.

Cheers now and have fun!

Derek

Instant Social Traffic

Easy Info Product Creation

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