Google Wants To Help You (and Other Bits) – November 2009
Hello and welcome to the November 2009 issue of the APD Marketing newsletter.
I hope you are well and I find you in fine fettle this month.
Another year is drawing to a close! I won’t go on another one of my “time flies by” rants, but it does focus the mind. After all, we will all be making new years resolutions again soon!
So, what am I going to talk about this month? Well a bit of a mish-mash really. Time, sort of, but more the pace of life…particularly in the world of Internet Marketing.
I recently wrote about a new wave of technology and the changes that were coming. Part of that change was Google Wave, and you’ll be interested to know that Google is now rolling out Google Wave (or Gwave as it now starting to be called), so you should get yourself signed up.
Sign up and give me a “wave” at “internetmarketingstrategic”
Gwave is going to become a very important tool for you in your Internet Marketing quest.
Indeed, Google generally is starting to move in more and more interesting circles.
The sixty four million dollar question of the Internet world has been “Why doesn’t Google play in the social media market”?
That question is about to be answered.
Google Wave looks like it is going to be the glue that holds this entire thing together, but…if you look at the tools Google has now developed and is now delivering at an incredible pace…their mission seems to have been re-stated as world domination.
What got me started on this whole thing was a great little product I got from Howie Schwartz a couple of weeks back. You would have got my marketing email about it.
Go Trick or Treating With Howie
I know some of you picked this up and the feedback I have had from the people that did make the purchase is very interesting.
I’ve been watching Howie for a long while but always thought his stuff was full of hot air. Not so.
This product (it is still available) is like a sneak peak into Howie’s world and it made me realise what a very sharp marketer he is.
You see he is master of Web2.0. We told you how to automate Web 2.0 with the Instant Social Traffic Formula, and this little product shows you some great new Web2.0 techniques that I certainly wasn’t aware of.
Lee and I will be incorporating some of this stuff into an upgraded version of Instant Social Traffic in the next couple of months once we have tested and made sure we understand how it fits together and works.
And, now Google has started on it’s own quest to dominate the social environment…well it got me thinking!
Now first up, what is Google doing?
Well, it looks like they are pulling a number of tools together to form a monster social networking “environment”. As I said above I believe Gwave is going to be the glue that holds this all together.
Firstly there is Gmail. This is going to be where you keep your friend list. Some new Gmail tools are going to make it easier to find and connect with people as well as save your friends lists.
Google Reader is going to make it simple for you to keep up to date with what is happening on the favourite sites you follow.
They already dominate video with YouTube which is becoming more and more a social network and they are also releasing Google Friend Connect which is the new friend finder in Gmail.
Then their is Google Profiles where you can keep your online “business card”.
Mix this all up, add Gwave and what you have is an all out assault on Facebook, Linked In, Mixx, Digg blah, blah, blah.
Google is set to dominate again!
Now it is my contention that Facebook is not easy to use. It is a social tool that Facebook are now trying to monestize. As it wasn’t a money making model in the first place monetization is proving awkward.
But, with all these very cool tools from Google coming together it is like they are generating a perfect “online marketing storm”.
If you are going to succeed online…you have to be in at the forefront of this stuff! Because as sure as eggs is eggs, Google will give their own tools the highest weighting in the search results!
And, despite what anyone might say, Google is where it’s at. Yes, they have taken their time in maturing this plethora of tools, but it is clear they intend to retain their dominant position on the Internet.
You have to see the online marketing world through Google’s eyes. It’s vital to your success.
And with tools like the “show options” and “wonderwheel” it is becoming much easier to do just that and see the world through Google’s eyes.
It’s like they are telling anyone who cares to look exactly what you need to do to succeed online.
See the World Through Google’s Eyes!
So, to learn all this stuff and implement becomes somewhat time consuming. Add to that the time needed to do all of your Web2.0 and socialization and you need to be in control!
So, this month, I’ve got two things to help you.
I have just revamped Total Control and added some even more powerful time management techniques to it. The bottom line, you need some advanced tools to overcome information overload and paralysis of analysis these days.
The workload to dominate Google is now more than ever. The savvy Internet Marketers are working behind the scenes, using these Web 2.0 and Google Tools to complete dominate any niches they choose.
You simply have to control the most valuable resource you have – time!
Control your time, means a controlled life. Total Control will help you achieve more than you ever thought possible. And, as you massively increase your effectiveness and time and money come under control,..You will feel stress melt away – I can vouch for this!
Secondly, Lee and I have been working hard on a new review site for you. It’s called Internet Marketing Strategic and you can see the bare bones of it at www.internet-marketing-strategic.com
It should start to gradually come online over the next two weeks.
What is it?
Quite simply we are going to be reviewing all of the new Internet Marketing product releases so you will know, up front, if any given release is right for you.
We’ll be doing in depth product reviews and telling how, where and why you should (or shouldn’t) use any product.
I don’t know about you, but my inbox is bulging every day with new product releases. It’s impossible to tell what’s good and what’s not most of the time. So, now we’re gonna do it for you!
I know some of the Guru’s ain’t gonna like us for this, because if a product is out and out crap, we’re going to tell you.
So, keep an eye out for Internet Marketing Strategic - enter it in your Google Reader account :>) there will be regular updates! If you are subscribed to this newsletter, by the way, you don’t need to get signed up to that list as well
Finally, Lee and I will be at World Internet Summit from Thursday through Sunday next week. There is stunning line up for speakers including Tom Hua and Brett McFall (obviously), but also Armand Morin, Sean Roche, Ewen Chia, Howie Scwartz and a host of others.
At just $197 (plus a free guest ticket) it’s a ridiculous price to help secure your future…plus there’s always the chance you could be the subject of the World Internet Challenge and be invited up on stage to start an Internet business live at the event…and KEEP all of the profits! At the last event in Singapore the lucky subject earned over $22,000 and fainted when she found out how much she’d earned in just four days!
Sign up for the World Internet Summit here.
Anyway, if you are there, look us up, we’d be delighted to say “hi”!
O.K, that’s it for this month, I’ll be back with a bumper festive edition in December!
As always…to *YOUR* success.
Cheers now.
Derek
P.S – If you feel anyone else would benefit from this information, please feel free to pass it on.