The Only Internet Marketing Gurus To Follow – June 2010
Hello and welcome to the June 2010 newsletter.
I can’t believe that the FIFA World Cup is just a few days away, it seems to have been so far away for so long and now suddenly here it is. Another example, if you needed one, of my thoughts on time and how it can play tricks on you!
Anyway, I know it is close now because I put my World Cup wallcharts up today! Sad? Nah, I love football (or soccer as many of you know it).I’ve stood on the terraces since I was nine years old and it’s in my blood, so I just cannot wait for the soccer feast to start! I will be the proverbial child in a sweet shop! Don’t expect to hear too much from me in June and early July :>)
So, I promised you some information on the people I genuinely feel are worthwhile in the world of Internet Marketing training this month.
To a large degree it really depends on what you are looking to achieve, but when all is said and done there are two people I really listen to when it comes to learning all about how to make money online.
One is very straight down the line, one is a little edgy, a bit “black hat”.
Firstly Armand Morin. I have met Armand a few times now, and I always find his training superbly structured and very easy to understand. There is always a well thought out process and everything fits very neatly into place.
He clearly thinks very deeply about what is the best way to get the required information across, and it wasn’t until I finally bit the bullet and went to an Armand Live event that I really got fully to grips with Adwords. I also learned some amazing techniques that have saved me a fortune in Adwords costs.
If you didn’t act on the emails I sent out last week, you missed a trick as Armand was giving pretty much everything he has ever done through the AMP product, but it’s gone now. And that highlights something else I like about Armand. He said he was going to take the offer down at a certain time and he DID! It wasn’t just marketing puff!
This Guy does what he says he’s going to do and that is in very short supply in the IM market.
So, here’s what you should consider if you want to get some of the best training available on the following subjects…
Pay Per Click Basics – Secret Adwords Tips. I paid over $2,495 for this as part of an overall IM training package from Armand, it has been worth every cent! This is everything you need to know to keep Google 100% happy, your cost per click down and your click through rate high.
Presented in an easy to understand concise video format, this course is invaluable.
Pay Per Click Advanced – Get Secret PPC. It’s the best Adwords course around for new techniques that very few people are using with Adwords. You will get incredibly low cost per click using the techniques taught in this great little product.
If you want to be trained from the ground up on everything to do with making money online, then you should get into something like AM2.0 Silver from Armand. This is a ground up training program that takes you by the hand and teaches you how to make money on the Internet. I guess it’s a sort of “getting started” type training and you can graduate to a higher level program as you become more skilled.
If you have the basics under control and you want more advanced trainings then I would suggest either Internet Marketing Complete (which you can only get on to through one of his other programs) or Internet Marketing Explained. These are detailed products that go deep into each and every corner of how to make money online. I have got both and they are excellent.
In short I have followed Armand Morins training to achieve what I have so far online. If you can get to an Armand Live event do it. You’ll learn the latest advances and technqiues in online marketing and get access to Armand himself as well as training programs that are not available elsewhere.
At the VERY least you should sign up for Armand’s Internet Marketing Newsletter which is free!
Next Howie Schwartz. O.K, this Guy isn’t for everyone. You have to be made of stern stuff to follow Howie. He’s off the wall, which I like, but he’s down and dirty too. He’s “black hat” in some of the stuff he does, but depsite that he teaches very sound principles…and you can’t argue with what he earns online.
I mentioned last month that I was getting a bit fed up with the direction the “IM How To” market is going, and I stand by that. It’s getting too glitzy, there’s far too much puff and boast and not enough good content/substance. Too much reccyled crap about.
What I really like about Howie is that he gives everything away in terms of his techniques. He does this by way of teasers that he uses to promote his products. However if you get everything he releases by way of the free PDFs, then you can piece together his strategies. I’ve had to buy a couple of his products to fill in the occasional gap, but generally you can piece it together.
However, be warned, it takes a lot of work to unravel them! And they’re not for the faint hearted!
And, I got our new direction from Howie. This Guy creates stunning success with affiliate marketing and it’s his strategies for physical products affiliate sales that I am going to be following from now on.
That means I am walking away from the “Internet Marketing” market.
I have thought long and hard about the newsletter, and for now, I will keep it going for now. I’ll keep a watching brief on what is happening in the world of Internet Marketing as I have decided I want to remain informed. So, I will continue to pass on my oberseavtions each month by
way of this newsletter. Although the nature of the information may well change given my stance, but it will evolve and I’ll always endeavour to deliver value to you. If I don’t unsubscribe :>)
But, I will not be building new IM styled products from now on. I’ll add to Internet Marketing Strategic when something is worth adding and there are a few bits I still have to add. I’ll let you know when that is done. You might as well join if you haven’t already done so…it is free and always will be.
So, my new strategy is to sell physical produts as an affiliate. I think it was Jonathan Volk (check out his blog) that suggested 95% of products sold online are physical products, so that’s where I am going.
It’s more fun and the cost of sales is so much less.
I have already started putting the plan into place and already have four sites up – no point in hanging around! It’s great fun selling stuff like TVs and Train Sets (yes, I am definitely a BIG kid at heart). Check out my embryonic site at Train Set Junction, how much fun is that?
Sadly though, in implementing this new strategy I have already come up against a problem that reminded me of why I wanted to move away from dear old IM.
I purchased a product to help me build my affiliate sites. It automated the content for affiliate sales WordPress listings.
The product is a WordPress Plugin from a company called Digitalquill here in the U.K. I really don’t like to bring people down, but I have a duty of care when I find something amiss. I don’t want you getting burned if you decide to go the same route.
So…Don’t buy any of Digitalquills WordPress pluging products.
Not only are they inferior and give very poor functionality, if you ask for a refund you won’t get it. To not offer a no questions asked refund on a product purchased on spec over the Internet is the worst sort of bad business ethics I can imagine.
I have had extensive contact with Matt Houldsworth, the owner at Digitalquill and depsite my protestations he simply refuses to offer me a refund. This is exteremely poor form and I felt I should warn you.
It also irks me that he is a Brit and is clouding our good name for fair play! If you are offering ANYTHING for sale online, you simply have to offer a minimum 30 day, no questions asked money back gaurantee.
Moving on, give me a couple of months to refine my new processes and to find all of the tools I need (I think I’ve identified most of them) and I may run a course on what I am doing. Keep an eye out for the autumn.
Talking of courses, Lee and I have developed an Adwords one day course and we are going to be delivering the first course in mid July somewhere in Hertfordshire UK.
If you are interested in learning all about Google Adwords, how it works and how you can make the best from it, then join our Digital Marketing Online list at www.digitalmarketingonline.co.uk For now this will just be UK, but I can promise you a great fun filled day where you will learn everything you need to know to tame the Google Adwords Money Sucking Monster :>) This is another new strand to our business which again has proved to be so much fun.
And finally…watch out if you’re using Twitter for your business. We just got banned!
Am I sorry? Not really. Truth be told, Twitter did very little for my business. Maybe I didn’t get it right but it doesn’t matter as the APD Twitter account has been banned!
What happened?
Well, take a look at the new search results page in Google. It is outstanding by the way and I love the way you can now break down and refine your searches. However, if you take a look at the new “updates” section that appears when you click the “more” link on the left hand side…you’ll notice most of the results in “updates” are…tweets!
Ummm, so Twitter has got into bed with Google and now thinks it’s a BIG player on the Internet? So…whilst it was OK to market anything you liked while they were growing as soon as they get into bed with Big G, sorry…you’re not allowed to use Twitter for marketing any more.
O.K, I’ll be the first to admit that I probably abused Twitter, as I auto followed and auto posted, 99% of my posts were links to my sites as opposed to “I’m making a coffee”. But, if I’m honest I think it sucks. Twitter were happy for me to be there until they got in bed with Big G and then they don’t like me any more. Cast aside like an oily rag!
Seriosuly though I made very little from Twitter, so I think it was over-hyped and probably only worthwhile if you’re Steven Fry :>) I may set up a new account under my real name, but I won’t try like crazy to build followers like I did before, it’s just not cost effective.
O.K, that’s it for this month and what a lengthy tome it is! I hope you appreciate me and all
this brilliant free info I give you each month!
Keep the faith, and may your team do well in South Africa…as long as England win!
As always, have fun and make money.
Cheers
Derek


