Search Engine Optimization And Why You Cant Ignore It

Search Engine Optimization And Why You Cant Ignore It

Whilst you can buy instant traffic with PPC (pay Per Click) marketing, you really MUST have a long term traffic strategy and a major part of that in Search engine Optimization (SEO). PPC traffic is instant, but it that's it, it come and goes. Getting your SEO right ensures a steady flow of traffic long term and that's why it is such an important strand to your online startegy.

So, once you have identified the keywords and keyword phrases you want to opitimize around you now need to build content pages around those keywords and optimize them so that the Search Engines index and rank them highly.

Remember - Content is KING, it's what the Internet is there for!

Now, SEO has many people confused and tearing their hair out. I'm here to tell you now, it is NOT as difficult as you think...Once you know how it's done!

You can literally have a page "SEO'd" in a under five minutes - don't believe me, well...read on!

Using specialist software like Xsite Pro makes optimizing your web pages really easy. In fact, Xsite Pro was written specifically with Internet Marketing in mind and is one of the main reasons I use it for this strategy. It even gives you in depth reports for each page and goes as far as to tell you exactly what you need to do to optimize your pages prior to publishing.

Anyway, here is a very quick checklist for optimizing you content pages.

Content Page Optimization:

Title Tag should include the buying keyword
Any Headline Tags (H1, H2, H3) must include the buying keyword. (Always have at least ONE Headline tag)
Images should have "alt tags" with buying keyword included.
The opening paragraph of each page must include your buying keyword
At least 500 words on each page
Buying keyword density of around 5% (that's 5 times in every hundred words or 25 times in a 500 word article :>) )
Buying keyword should a mix of bold, italic and underlined throughout page.

That is by no means a definitive guide to SEO. However, it is more than enough for your
content websites and will allow you, over time, to get decent levels of traffic from the Search Engines (for free!)

If you do want a product that gives a more in depth understanding of SEO and also some great techniques to put you ahead of the game I can recommend Google Snatch from Latif, who is a real expert in SEO.

Final word, the more you optimize your content pages / sites, the more you'll receive of the following:

Free search engine traffic.
Better Adwords Quality Score
Lower CPC
Higher Ad Position
Better CTR

So, to finish off, say you researched 5 buying keywords for your niche. You would then create five separate pages each of which focuses on one of the keywords. You would optimize each page as I described above. In time, traffic will start to flow from the search engines!

If you do this correctly, over time, you will begin to see more and more traffic from search engines than you do from your PPC efforts!

So, you'll will be getting at least double or more traffic without spending a penny more!

So make sure you pay attention to SEO at this most basic level. There are many products that go into SEO in far more depth, but for our purposes this is more than sufficient.

You know it makes sense - go for it!


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